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The company offers extensive benefits packages to its employees, including health and life insurance plans, retirement plans with 401(k) matching, and generous paid time off. Additionally, there is a signing bonus being offered.

To apply for a position, please get in touch with George Mierek, Director of Human Resources, Cathedral Corporation, 632 Ellsworth Road, Rome, NY 13441. The email address for Human Resources is hrdept@cathedralcorporation.com.

About Cathedral Corporation

Creating opportunities from technological innovation has been an essential part of Cathedral Corporation’s strategy. Cathedral began working with the U.S. Postal Service in 1916, supplying mailed offering envelopes to its church customers. The company has grown and evolved to meet the changing needs of member and community-based organizations in a collection of services including but not limited to the following: The Essentials® Suite (specialized set of services developed to handle critical communication needs), data management, direct mail, print production, digital solutions, and fulfillment services. Cathedral prides itself on the quality of its products and the quality of its relationships. The company employs more than 265 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, New York, with additional facilities in Connecticut, Holbrook, New York, Rhode Island, and Florida.

Cathedral Corporation is an equal-opportunity employer.

Since the beginning of the Jeans Day campaign in 2014, the employees have given away nearly $9,000 dollars to local non-profit organizations. Some organizations that have benefitted include Mercy Flight Central, Spring Farm Cares, Feed Our Vets, and Abraham House, which Cathedral employees choose.

About Cathedral Corporation

Cathedral Corporation is a trusted provider of marketing, fundraising and financial communications for churches, dioceses, colleges and universities, governmental and nonprofit organizations, healthcare, credit unions and banks. Cathedral prides itself on the quality of its products and the quality of its relationships. Known for providing a personalized experience focused on superior customer service, tailored products, and commitment to quality assurance, Cathedral continually excels at positioning its clients for growth. The company employs more than 300 people and is headquartered in a 60,000 square-foot facility at Griffiss Business and Technology Park in Rome, New York, with additional facilities in Kensington, Connecticut; Holbrook, New York; Lincoln, Rhode Island; and Orlando, Florida.

The Sterling Council and FloridaMakes collaborate on the SMBE awards to recognize the state's high-performing manufacturers. Companies are judged in several criteria categories: leadership, strategy, customers, measurement, analysis and knowledge management, workforce, and operations. Cathedral's client, Hillsborough County Tax Collector's Office, nominated Cathedral, saying, "Cathedral is an invaluable supplier to us at the Hillsborough County Tax Collector's Office. Their ability to merge complex monthly data into our county template to create personalized registration renewals and parking permit applications is an important process and impacts our reputation. Cathedral's programming, data processing, printing and mailing services all help us meet and exceed our customer requirements. Cathedral also CASS certifies our data to obtain the lowest possible postage rates and increase deliverability. This increases our community members’ satisfaction and reduces tax dollar spending. In addition, Cathedral prepares Statistical Reports which support our continuous improvement processes in reducing waste and rejections and promoting change initiatives."

"We are honored to be a finalist along with these other impressive manufacturing companies. Our goal at Cathedral is to meet and exceed our customers' expectations. It is gratifying to have Hillsborough County Tax Collector's Office nominate us for this distinction," said Marianne W. Gaige, Chairman and CEO, Cathedral Corporation. "We also appreciate the support and resources that FloridaMakes and Sterling Council continue to offer to the Florida manufacturing sector."

About Cathedral Corporation

Creating opportunities from technological innovation has always been an essential part of Cathedral Corporation’s strategy. Cathedral began working with the U.S. Postal Service in 1916, supplying mailed offering envelopes to its church customers. Throughout its history, the company has grown and evolved to meet the changing needs of member and community-based organizations in Financial Services, Healthcare, Higher Education, Municipalities and Authorities, Non-profit Organizations, Telco, and Utilities with a collection of services including but not limited to the following: The Essentials® Suite (specialized set of services developed to handle critical communication needs), data management, direct mail, print production, digital solutions, and fulfillment services. Cathedral prides itself on the quality of its products and the quality of its relationships. Known for providing a personalized experience focused on superior customer service, tailored products, and commitment to quality assurance, Cathedral continually excels at positioning its clients for growth. The company employs more than 265 people and is headquartered in a 60,000 square-foot facility at Griffiss Business and Technology Park in Rome, New York, with additional facilities in Kensington, Connecticut; Holbrook, New York; Lincoln, Rhode Island; and Orlando, Florida. For more information on Cathedral Corporation, please contact Toni Schottenhammer at (800) 698-0299 or email at tschottenhammer@cathedralcorporation.com.

For more information about the SMBE award process, please visit www.FloridaMakes.com/smbe.

For more information about the Governor’s Sterling Award, please visit www.floridasterling.com.

Rousseau will lead Cathedral’s human resources function, including talent acquisition and management, organizational effectiveness, compensation and benefits, and compliance. She will report to Cathedral’s Chairman and Chief Executive Officer Marianne W. Gaige and become a member of the leadership team which develops the company’s strategic and operating plans

“People and culture are critical to the success of our team and our customers,” said Marianne W. Gaige, “Liz’s extensive industry experience and leadership skills will be invaluable as we continue to enhance and build our company, attract and retain top talent, and provide superior customer service and tailored products.”

Liz has served more than 10 years with Letter Concepts, which was acquired by Cathedral Corporation in June 2021. She brings experience in office management and employee relations and has been a licensed insurance agent for more than 25 years. Additionally, her responsibilities included the development, implementation, and administration of employee benefits as well as the commercial insurance needs of businesses.

Liz and her husband, Fran, reside in Wolcott, Connecticut, and together have three grown children and one granddaughter. Liz is very personable and easy to talk with. She prides herself on being accessible to employees and working to find solutions for better employee relations, benefits and communication.

About Cathedral Corporation

Recognized in the industry for on-time and error-free performance, Cathedral Corporation has more than 100 years of experience in providing Catholic churches and dioceses with stewardship support for their mission and ministry. The company employs more than 220 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, New York, with additional facilities in Holbrook, New York, Lincoln, Rhode Island, Orlando, Florida, and now Kensington, Connecticut. For more information on Cathedral Corporation, please contact Toni Schottenhammer at (800) 698-0299 or email at tschottenhammer@cathedralcorporation.com.

“Letter Concepts, like Cathedral Corporation, is a family-owned business where employees remain for decades. Our companies are similar, but have particular strengths,” said Cathedral Corporation Chairman and CEO Marianne Gaige. “We have been working with churches since the early 1900s, while Letter Concepts has been supporting dioceses with essential services and building long-term partnerships across the country.”

“Letter Concepts brings Cathedral significant strengths in print production management, lockbox operations and data management and analysis,” Gaige continued. “With its industry leadership in diocesan fundraising, the addition of LCI strengthens Cathedral’s position in the field of church stewardship.”

Thomas Wilson, Executive Vice President and General Manager of Letter Concepts, agreed, pointing out that through the programming, lockbox capability, data exports and appeal reporting updates, Letter Concepts develops exceptionally close relationships with its diocesan clients. “We’re part of their team.”

He also emphasized Letter Concepts’ commitment to excellence, including outstanding print quality, quick response times and customer service, while looking ahead to the opportunities for growth as a part of the Cathedral team.

“I can’t express my excitement at being able to build something even bigger and stronger for the Catholic Church,” he said. “We’re bringing new strengths – personalized brochures, surveys, social media – and are delighted to provide these capabilities to our clients. I believe the new company will be the leader in the church market.”

As Letter Concepts Inc. (LCI), a wholly owned subsidiary of Cathedral Corporation, LCI will function with a high degree of autonomy. All leadership and staff are remaining in their current positions, with Thomas Wilson continuing as Executive Vice President/General Manager and Al Davis as Vice President/Operations Manager, while LCI co-founder John Wilson will serve in a consultant role. In addition, LCI leadership becomes an active part of Cathedral’s senior management team.

The acquisition of Letter Concepts by Cathedral will enable LCI to provide clients with a much wider range of communication channel opportunities including:

• Database creation by the LCI programming department, including housing and updating of client databases.
• Personalized, targeted and segmented direct mail, lockbox and data processing services including data entry, check depositing and credit card entry of all campaign returns, which include supplying daily import files to be uploaded into each client’s existing CRM software.
• New robust email communications and follow-ups, social media advertising to enhance program results, tracking of mailings to see actual in-home delivery dates, and a thorough analysis of mailing results to allow necessary adjustments during the campaign.

About Cathedral Corporation

Recognized in the industry for on-time and error-free performance, Cathedral Corporation has more than 100 years of experience in providing Catholic churches and dioceses with stewardship support for their mission and ministry. The company employs more than 220 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, New York, with additional facilities in Holbrook, New York, Lincoln, Rhode Island, Orlando, Florida, and now Kensington, Connecticut. For more information on Cathedral Corporation, please contact Toni Schottenhammer at (800) 698-0299 or email at tschottenhammer@cathedralcorporation.com.

About Letter Concepts Inc.

Co-founded by John and Thomas Wilson, Letter Concepts has served 48 Catholic dioceses and more than 3,500 Catholic parishes nationwide in the past 32 years, producing more than 17 million high-quality request letter packages and 3.5 million acknowledgment mailings to respondents last year alone. Equally impressive are its average pledge collection rates of 98% on annual programs and 92% for multi-year programs. Letter Concepts is the acknowledged leader in diocesan full-service fundraising support. For more information on Letter Concepts, please contact Elizabeth Rousseau at (800) 525-4963 or email at lizr@letterconcepts.com.

Dave served in his current role for the past 10 years, overseeing business development and client relationships for Cathedral’s southeast business. This included transactional and direct mail for Financial Services, Government, and Utilities industry sectors. He has more than 35 years of experience in direct and database marketing. Dave developed and implemented targeted data-driven marketing campaigns for large national clients in a variety of industries including financial services, investments, and brokerage firms as well as retailers, non-profits, and the publishing industry.

“I have thoroughly enjoyed my long career. To my colleagues, bosses, clients, partners, and business associates over the years, I can tell you that I remember each one of you and that you made an impact on me! I will miss the camaraderie, competition, and challenges that work has provided and most of all the people that I have met along the way,” said Dave Osterrieder. I am confident that Dana Floyd will offer our clients exceptional service.”

“I want to thank Dave for his excellent years of service and wish him the very best in his retirement,” said Marianne W. Gaige, Chairperson and CEO of Cathedral, “Dana Floyd is the perfect fit to expand his VP role by managing and leading our business sales in the U.S.” Dana has more than 30 years of technical sales and account oversight experience for digital data management service organizations. He has spent 25 of those years at Cathedral Corporation, overseeing Cathedral’s relationships and efforts with both current and new major accounts, with an emphasis on check/remittance processing and e-commerce.

Cathedral Corporation, with locations in New York, Rhode Island, Florida, Connecticut, and California has its roots in the early-1900 in the print and mail business. The company provides essential communications services to financial businesses, healthcare, higher education, non-profits, religious organizations, telco & utilities, and other industries.

For more information on Cathedral Corporation, contact Toni Schottenhammer at (800) 698-0299 or e-mail at tschottenhammer@cathedralcorporation.com.

Track N Trace is a value-add application powered by BCC Software LLC and offered by Cathedral to their clients through a portal accessed securely on the web. This sophisticated application provides; real-time monitoring of inbound and outbound mail; troubleshooting missing, stalled and misrouted mail; predict cash flow and adjust staffing needs from incoming business replies. The data on the application will enable responses triggered in multi-channel campaigns, automatically email performance reports and finally, potentially recover costs from USPS for missed or undelivered mail.

Cathedral Corporation, with locations in Rome, New York, Rhode Island, Florida and California has its roots in the early nineteen hundred in the print and mail business. The company provides essential communications services to Financial Businesses, Healthcare, Higher Education, Non-profits, religious organizations, Telco & Utilities and other industries.

For more information on Cathedral Corporation, contact Toni Schottenhammer at (800) 698-0299 or e-mail tschottenhammer@cathedralcorporation.com.

Track N Trace® is a registered trademark of BCC Software LLC; Intelligent Mail® is a registered trademark of the United States Postal Office.

In conjunction with the PRC, some changes require actual changes to postal law and must therefore be approved by Congress. Currently, the only approval granted by the PRC is to allow the USPS to have an additional rate increase in the coming year. That authorization is already under challenge by members of the mailing industry associations in the Washington District Court of Appeals, where we are waiting for a hearing to authorize and execute a stay while the merits of the case are heard.

President Biden has recently nominated three new members to the USPS Board of Governors to re-examine the course of the future of the USPS and retain and protect the Universal Service Obligation for affordable, dependable service for every American.

Part of the work that Kimberley Waltz, Vice President of Postal Affairs at Cathedral Corporation involves being a member of the Postmaster General’s Mailers’ Technical Advisory Committee (MTAC), which is a venue for the USPS to share technical information with mailers quarterly, and to receive their advice and recommendations on matters concerning mail-related products and services, in order to enhance customer value and expand the use of these products and services for the mutual benefit of mailing industry stakeholders and the Postal Service. The next meeting is at the end of March, after which Kimberley will hold a webinar to update our clients on the meeting information and answer any questions. We hope our clients will be able to take advantage of this opportunity to join us this quarter and every quarter after the MTAC meeting.

For more information on Cathedral Corporation, contact Suzanne English at (800) 698-0299 or e-mail at senglish@cathedralcorporation.com.

Shelley Sweeney, Senior Vice President at Cathedral, expressed enthusiasm over the appointment. “Suzanne’s experience, particularly in the higher education sector and in coordinating branding and communications, will be a valuable asset to Cathedral as we support our nonprofit clients in their efforts to remain connected to their members throughout the pandemic, and in the future.”

Bringing more than 30 years of experience, Suzanne most recently served as Executive Director for Mission Advancement for the Felician Sisters of North America, where she developed and implemented a strategic plan and editorial calendar, created an online newsletter and “Sister to Sister” podcast, developed marketing plans for outreach programs and a retreat center, and collaborated on new print and electronic efforts to increase vocation inquiries, as well as spearheading external communication and media response throughout the COVID-19 pandemic. She served seven years as Vice President for Marketing and Communications at Saint Vincent College (Latrobe, Pennsylvania), where she led award-winning branding efforts including the development of a new athletics logo, college website, social media and video marketing. She previously held communications leadership positions at the University of Findlay (Ohio) and St. Bonaventure University (Olean, New York). Suzanne earned a bachelor’s degree in journalism and mass communication from St. Bonaventure University and a master’s in business administration from the University of Findlay.

About Cathedral Corporation
Creating opportunity from technological innovation has always been an important part of Cathedral Corporation’s strategy. Cathedral began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. Throughout its history, the company has grown and evolved to meet the changing needs of community and member-based organizations with a collection of services including but not limited to the following: The Essentials® Suite (specialized set of services developed to handle critical communication needs), data management, direct mail, print production, digital solutions and fulfillment services. Cathedral prides itself not only on the quality of its products, but also the quality of its relationships. Known for providing a personalized experience focused on superior customer service, tailored products and commitment to quality assurance, Cathedral continually excels at positioning its clients for growth.

For more information on Cathedral Corporation, contact Toni Schottenhammer at (800) 698-0299 or e-mail tschottenhammer@cathedralcorporation.com.

Shelley Sweeney, Senior Vice President at Cathedral, is excited with Ray’s appointment. “His extensive background and impressive years of experience as a senior communications leader in higher education will serve as a perfect catalyst for us in this market. Ray has and will continue to have a positive influence on our education clients and the diverse communities they serve.”

Ray brings over 30 years of distinguished experience to Cathedral. Previously, he served as a Managing Director at Changing Our World, a fundraising and philanthropy consulting firm, where he provided counsel on comprehensive engagements for such clients as Albany Law School, Cathedral High School, Edinboro University of Pennsylvania, Fontbonne University, as well as select diocesan and non-profit organizations. During his career, he has also held senior-level positions at Stamats Communications, Zone 5 and Creative Communication Associates, where he focused exclusively on higher education client development, senior account management and agency operations. Ray holds a bachelor’s degree in communications from St. John Fisher College and resides in the Albany, NY area.

About Cathedral Corporation
Creating opportunity from technological innovation has always been an important part of Cathedral Corporation’s strategy. Cathedral began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. Throughout its history, the company has grown and evolved to meet the changing needs of community and member-based organizations with a collection of services including but not limited to the following: The Essentials® Suite (specialized set of services developed to handle critical communication needs), data management, direct mail, print production, digital solutions and fulfillment services. Cathedral prides itself not only on the quality of its products, but also the quality of its relationships. Known for providing a personalized experience focused on superior customer service, tailored products and commitment to quality assurance, Cathedral continually excels at positioning its clients for growth.

To learn more please contact Toni Schottenhammer at tschottenhammer@cathedralcorporation.com.

As we head into the month of May, I hope you, your loved ones and your colleagues continue to be healthy and safe. Times like these remind us all what is most important in our lives, and I want to personally say that Cathedral is here to support you in any way we can.

I know you are concerned about the continuing spread of COVID-19 and how it may impact Cathedral and our people and facilities that support you. We are closely following guidance from our public health authorities and continue to take proactive measures across our operations to protect our employees, customers and business partners. We are taking all necessary actions to ensure that we continue to provide the high-quality service and support you rely on, while safeguarding the health and well-being of our employees. We will stay up to date on both federal and state government recommendations as they may continue to change.

All of Cathedral’s facilities remain fully operational and we continue to process data, print, insert and mail products for delivery to customers in all states. Cathedral has multiple data centers and production facilities located in multiple states to ensure scalability, reliability, performance and business continuity. Although all operations are currently working at 100% capacity, we are fully prepared to handle any disruption. Roughly 70% of our workforce is working remotely as part of our Pandemic Plan and the systems and networks supporting them are working well, without interruption and allowing our teams to securely deliver the highest level of performance and availability.

A reminder of the measures we are taking to ensure uninterrupted service and safety is outlined below:

• We are in contact with our major suppliers on a regular basis and do not anticipate any interruption in our supply chain. Our paper and envelope suppliers remain open and ready to ship product to all of our plants. Our key equipment and maintenance vendor partners remain open for business including requests for maintenance, service or parts.

• The US Postal Service (USPS) continues to function in all areas of the country. We have not seen any reduction in service levels in any area of the country.

• We have limited access to our production facilities to essential personnel, with pre-access screening for all visitors. This policy will continue for the majority of our employees for the near future.

All of our safeguards remain in place. Our disaster recovery and business continuity plans and policies are being reviewed by the senior management team on a weekly basis and we will notify you of any material developments that could affect them. We feel fortunate that, to date, our operations have not been impacted by COVID-19; even so, we remain ready to take additional actions, as the circumstances require.

We have amazing people across Cathedral that are here for you and are ready to assist you and your organization with any print and mail or communication needs that you may have. Even as we deal with this pandemic, our team remains laser-focused on your success. Please don’t hesitate to reach out to your sales or customer service contact for any needs you may have.

This moment is a reminder that we are all connected and we are called upon to be our best, acting with patience, love, understanding and compassion. Speaking for the entire Cathedral team, we are committed to being your partner and working together in the days ahead.

Please stay safe, healthy and in communication with us,
Marianne W. Gaige
Chairman and CEO

To read the full letter please click here.

About Cathedral Corporation
Creating opportunity from technological innovation has always been an important part of Cathedral Corporation’s strategy. Cathedral began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. Throughout its history, the company has grown and evolved to meet the changing needs of community and member based organizations with a collection of services including but not limited to the following: The Essentials® Suite (specialized set of services developed to handle critical communication needs), data management, direct mail, print production, digital solutions and fulfillment services. Cathedral prides itself not only on the quality of its products, but also the quality of its relationships. Known for providing a personalized experience focused on superior customer service, tailored products and commitment to quality assurance, Cathedral continually excels at positioning its customers for growth.
To learn more please contact Toni Schottenhammer at tschottenhammer@cathedralcorporation.com.

Financial institutions must be able to rapidly facilitate important communications through digital banking channels to account holders. This package, available at no-cost to customers, consists of pre-designed and pre-packaged campaigns for Cathedral’s eStatement Solution in addition to other channels such as online banking, mobile banking and the web. It helps financial institutions mobilize quickly with beneficial, valuable and practical information that account holders will use and depend on, strengthening an already trusted relationship.

“We are facing an unprecedented situation of fear and uncertainty with the COVID-19 pandemic,” said Jill Homan, President of DeepTarget. “Financial Institutions are critical resources and consumers are relying heavily on digital banking as stay in place orders proceed. Since financial institutions are a trusted service provider to their account holders, in such times they can and should serve as a hub of valuable information to their members/customers.”

“It is truly a privilege to be able to deliver this service, together with DeepTarget, to an industry that is integral during these challenging times,” said Marianne W. Gaige, Chairman and CEO of Cathedral Corporation. “At Cathedral, our main focus is helping our clients and finding new and innovative ways to do so; this solution hits that mark and further strengthens the relationship between our clients and the members/customers.”

DeepTarget and Cathedral will participate in a joint Webinar, Critical Communications During the Covid-19 Pandemic and Beyond, on May 7th at 11am - Noon CST. To register for the webinar, visit https://attendee.gotowebinar.com/register/1326506209486509069.

About DeepTarget
DeepTarget provides a single digital experience platform for financial institutions to manage the complete engagement-to-results lifecycle across all digital channels, resulting in increased revenue, loyalty and trust and decreased costs. Their solutions help financial institutions connect with their customers with messages that resonate. DeepTarget’s intelligent digital marketing and sales solutions are used by hundreds of financial institutions to provide a seamless communications experience wherever, whenever, and however their customers bank. For additional information visit www.deeptarget.com.

About Cathedral Corporation
Creating opportunity from technological innovation has always been an important part of Cathedral Corporation’s strategy. Cathedral began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. Throughout its history, the company has grown and evolved to meet the changing needs of community and member based organizations with a collection of services including but not limited to the following: The Essentials® Suite (specialized set of services developed to handle critical communication needs), data management, direct mail, print production, digital solutions and fulfillment services. Cathedral prides itself not only on the quality of its products, but also the quality of its relationships. Known for providing a personalized experience focused on superior customer service, tailored products and commitment to quality assurance, Cathedral continually excels at positioning its customers for growth.
To learn more please contact Toni Schottenhammer at tschottenhammer@cathedralcorporation.com.

The Senior Management Team meets regularly to ensure their preparedness, monitoring developments and implementing swift actions in order to have all four production facilities run at full capacity.

Marianne provided a summary of their contingency plans including:

Health & Safety – To help prevent the spread of the virus, we have imposed certain mandatory travel restrictions, remote working policies and enhanced visitor precautions. In addition, we have supplemented our normal cleaning services and formed a response team that meets and communicates regularly.

Business Continuity – Our production facilities in Rome and Deer Park, N.Y., Lincoln, R.I., and Orlando, FL, are operating normally and are following protocols from our Business Continuity (BC) & Disaster Recovery (DR) plans. We continue to conduct BC and DR testing to validate our readiness response. We have contacted our major suppliers and do not anticipate any interruption in our normal supply chain. Our paper suppliers have verified that their products are manufactured in North America, and they continue to operate without interruption.

Transportation – We continue to ship products to our customers without disruption. We are in regular contact with our carrier partners and are not experiencing any capacity issues.

“Cathedral is ready and available for any client communication or additional service that may be needed. We are committed to ensuring the safety of our employees during this time and will continue to provide updates periodically,” said Gaige.

To read the full letter please click here.

About Cathedral Corporation
Creating opportunity from technological innovation has always been an important part of Cathedral Corporation’s strategy. Cathedral began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. Throughout its history, the company has grown and evolved to meet the changing needs of community and member based organizations with a collection of services including but not limited to the following: The Essentials® Suite (specialized set of services developed to handle critical communication needs), data management, direct mail, print production, digital solutions and fulfillment services. Cathedral prides itself not only on the quality of its products, but also the quality of its relationships. Known for providing a personalized experience focused on superior customer service, tailored products and commitment to quality assurance, Cathedral continually excels at positioning its customers for growth.
To learn more please contact Toni Schottenhammer at tschottenhammer@cathedralcorporation.com.

“We are committed to providing the best possible returns and services for our clients and work with partners like WBT in order to deliver the best-in-class solutions”, said Marianne W. Gaige, Chairman and CEO, Cathedral Corporation.

WBT has over twenty-one years helping educational institutions and nonprofits connect with alumni, parents and friends through their phonation services. “Partnering with Cathedral allows both companies to deliver engagement strategies offering the best services to our clients”, said Todd Smith, CEO/Founder, WBT.

About Cathedral Corporation
Creating opportunity from technological innovation has always been an important part of Cathedral Corporation’s strategy. Cathedral began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. Throughout its history, the company has grown and evolved to meet the changing needs of community and member based member-based organizations with a collection of services including but not limited to the following: The Essentials® Suite, data management, direct mail, print production, digital solutions and fulfillment services. Cathedral prides itself not only on the quality of its products, but also the quality of its relationships. Known for providing a personalized experience focused on superior customer service, tailored products and commitment to quality assurance, Cathedral continually excels at positioning its customers for growth. To learn more please contact Toni Schottenhammer at tschottenhammer@cathedralcorporation.com.

About Wilson-Bennett Technology, Inc.
Wilson-Bennett Technology, Inc. (WBT) is an industry leading fundraising firm, partnering with universities, colleges, and non-profit organizations across the United States to provide strategic, phone-based fundraising services and consulting. With over 1,000 full and part-time employees, WBT provides on-campus managed phonathon programs, outsourced calling campaigns, membership calling, admissions calling and software leasing. Inc. Magazine ranked WBT an Inc. 5000 company, the most prestigious ranking of the nation’s fastest-growing private companies, in its release of The 2016 Inc. 5000 list. For more information on Wilson-Bennett Technology, Inc. please contact us at 501.941.2499 or visit our webpage at www.wilson-bennett.com;
Wilson-Bennett Technology, Inc. 2239 Bill Foster Memorial Highway, Suite E Cabot, AR 72023.

In the article, Marianne shares that “focus”, on the core values and mission of the company, is the driving force for Cathedral Corporation. Cathedral was incorporated in 1916 and began serving the Catholic market delivering personalized communications to church members. By developing a partnership with the parishes, Cathedral was able to stand out from the crowd. Cultivating these partnerships with customers in other industries including credit unions and community banks, healthcare insurers and providers, colleges and universities and government and municipal entities has given the company the ability to grow consistently.

“She is a visionary,” Eve Van de Wal, regional president for Excellus. Under Marianne’s leadership, the company primarily serves member and community-based organizations with financial, marketing, fundraising and customer care communications. Being early adopters in technology such as e-presentment, digital color printing advancements and cross-media campaigns allowed Cathedral to help their clients deliver top-notch customer communications.

In addition to her role at Cathedral, Marianne is committed to her family and to being a leader/mentor in the printing industry. “Printing is a glorious industry, and so important,” Gaige said. “An email doesn’t create the attachment that an incredible printing piece does. Print says ‘I know you, I care about you.’

To read the full article please click here.

About Cathedral Corporation
Creating opportunity from technological innovation has always been an important part of Cathedral Corporation’s strategy. Cathedral began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. Throughout its history, the company has grown and evolved to meet the changing needs of community and member based organizations with a collection of services including but not limited to the following: The Essentials® Suite (specialized set of services developed to handle critical communication needs), data management, direct mail, print production, digital solutions and fulfillment services. Cathedral prides itself not only on the quality of its products, but also the quality of its relationships. Known for providing a personalized experience focused on superior customer service, tailored products and commitment to quality assurance, Cathedral continually excels at positioning its customers for growth. To learn more please contact Toni Schottenhammer at tschottenhammer@cathedralcorporation.com.

Marianne W. Gaige, Chairman and Chief Executive Officer at Cathedral, is excited with James’ return. “His background and years of experience as a consultant for the non-profit industry will serve as a perfect catalyst for us in this market. James will have a positive influence on our clients and the communities they serve.”

James served as a Senior Managing Director at Changing Our World providing counsel in the development of comprehensive advancement initiatives for organizations such as the United Nations Foundation, the Sesame Workshop, the United States World War One Centennial Commission and the National Society of St. Vincent DePaul.

For more than 25 years, he was a Senior Development Officer and held executive positions with a number of private and public institutions of higher education. James also served as Director of Advancement for the Roman Catholic Diocese of Albany. He holds a Master’s degree from the University of Maine.

About Cathedral Corporation
Creating opportunity from technological innovation has always been an important part of Cathedral Corporation’s strategy. Cathedral began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. Throughout its history, the company has grown and evolved to meet the changing needs of community and member based organizations with a collection of services including but not limited to the following: The Essentials® Suite (specialized set of services developed to handle critical communication needs), data management, direct mail, print production, digital solutions and fulfillment services. Cathedral prides itself not only on the quality of its products, but also the quality of its relationships. Known for providing a personalized experience focused on superior customer service, tailored products and commitment to quality assurance, Cathedral continually excels at positioning its customers for growth. To learn more please contact Toni Schottenhammer at tschottenhammer@cathedralcorporation.com.

Marianne W. Gaige, Chairman and Chief Executive Officer at Cathedral, is very confident in Sweeney’s business development skills and her ability to connect with this sector. “Shelley’s unique experience enhances our ability to build and maintain strategic partnerships with our clients. Cathedral continues our commitment to deliver communication solutions supporting faith based and non-profit organizations. Her involvement will position them to continue to meet their mission and fundraising goals.”

Shelley spent 33 years with Xerox Corporation in a number of positions dedicated to engineering, sales, operations and marketing. Her most recent position was Vice President / General Manager for the Service Bureau, Catalog and Direct Marketing Sector, Graphic Arts Industry.

Holding a Bachelor of Science Degree in Business Marketing, she also completed the Smith College Executive Management Program. In addition to her experience at Xerox, Shelley was an electrical engineer for ITT/Federal Electric Corporation.

About Cathedral Corporation
Creating opportunity from technological innovation has always been an important part of Cathedral Corporation’s strategy. Cathedral began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. Throughout its history, the company has grown and evolved to meet the changing needs of community and member based organizations with a collection of services including but not limited to the following: The Essentials® Suite (specialized set of services developed to handle critical communication needs), data management, direct mail, print production, digital solutions and fulfillment services. Cathedral prides itself not only on the quality of its products, but also the quality of its relationships. Known for providing a personalized experience focused on superior customer service, tailored products and commitment to quality assurance, Cathedral continually excels at positioning its customers for growth. To learn more please contact Toni Schottenhammer at tschottenhammer@cathedralcorporation.com.

Based in New York, Cathedral Corporation began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. In 1970, Cathedral expanded its reach to community and member based organizations, including Financial Services. They offer a multitude of services such as the Essentials® Suite, Direct Mail, Digital Solutions, Data Management, Print Production and Fulfillment Services. Cathedral has a long history of creating opportunity from technological innovation; because of this they were able to recognize the value of working with DeepTarget. With this licensing deal and commitment, Cathedral has the ability to enable all their Financial Services clients to engage their members/customers using targeted messaging within their eStatement portals, online banking, direct mail, customer-care and other printed communications.

“We are committed to providing the best possible returns for our clients and wanted them to have the ability to interact more personally with their members/customers through highly targeted messaging”, said Marianne Gaige, Chairman and CEO, Cathedral Corporation. “This licensing agreement with DeepTarget therefore was a natural progression for our Financial Services sector. We wanted to enhance our client’s benefits and high ROI of targeted and personalized communications.”

DeepTarget had a YOY increase of over 200% in sales transactions across the client base relative to the beginning of the year. As of March, DeepTarget was delivering more than 193 million impressions and influencing transactions across its partner community banks and credit unions. These efforts resulted in over 11,400 new loan and deposit products, translating to millions in cross-sell revenue.

Significant investment in the technology platform regarding its open API design, is resulting in dividends, specifically related to enterprise licensing across all digital channels that a credit union might deploy. The open API is designed to integrate with authenticated spaces such as Online Banking Systems, Mobile Banking Systems, PFM, Account Opening, Lending, Social Environments, and Kiosks. It allows integration with existing analytics for a complete customer view without silos. DeepTarget gives financial institutions a consistent voice to drive sales and loyalty across all digital applications that do not have to be sourced from the same provider, including connecting internally developed apps. The ability to “Design Once, Engage Everywhere” is resonating within the industry, leading to unprecedented market interest.

“We are thrilled with this new partnership with Cathedral that expands the use of DeepTarget to even more channels. The open API makes integration a breeze providing the benefits to more financial institutions within more channels than ever before. With its focus on technological innovation, it’s great that Cathedral Corporation has embraced DeepTarget and will be offering its benefits to all its customers”, said Jill Homan, President, DeepTarget Inc. “We look forward to an exciting path of innovation and integration to help our mutual customers achieve strong returns and ROI.”

Demonstrations, Pricing, & Availability
DeepTarget’s Customer Engagement Platform and ROI Analytics, including Mobile, Online Banking, Email Targeting, and Web channels are available for demonstration and purchase by contacting DeepTarget or one of our reseller partners. To learn more about our DeepTarget Partner program, you can email us at sales@deeptarget.com.

About Cathedral Corporation
Creating opportunity from technological innovation has always been an important part of Cathedral Corporation’s strategy. Cathedral began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. Throughout its history, the company has grown and evolved to meet the changing needs of community and member based organizations with a collection of services including but not limited to the following: The Essentials® Suite, data management, direct mail, print production, digital solutions and fulfillment services. Cathedral prides itself not only on the quality of its products, but also the quality of its relationships. Known for providing a personalized experience focused on superior customer service, tailored products and commitment to quality assurance, Cathedral continually excels at positioning its customers for growth. To learn more please contact Toni Schottenhammer at tschottenhammer@cathedralcorporation.com.

About DeepTarget Inc.
Today, hundreds of credit unions and banks across the country are using DeepTarget solutions. By automating the use of customer information, these intelligent cross-selling and customer engagement solutions deliver targeted product offers and pinpointed one-to-one messaging to millions of their banking customers. Digital channels such as mobile banking, online banking, web and email engage banking customers in a seamless communications experience, wherever, whenever and however they bank. Actionable analytics enable financial institutions to make informed decisions and drive measurable, positive result that drive success - in accelerating cross-selling, promoting product adoption, increasing loan demand and income. To see more proven successes, please visit the DeepTarget website.

DeepTarget, the DeepTarget logo, OmniEngagement Cloud, Offer Manager, DeepTarget Mobile, DeepTarget Web, DeepTarget Email, DeepTarget Social, DeepTarget ATM, and DeepTarget Insight are trademarks of DeepTarget. Other company and product names may be trademarks of their respective owner.

This nationally-awarded Florida Certified Election Professionals (FCEP) program, organized by the Florida State Association of Supervisors of Elections (FSASE), provides Florida elections officials, their staff, and vendors an opportunity to receive election education by professionals in the field, on topics ranging from elections planning, voter registration, ethics, and elections laws. The MFCEV designation is only achieved by individuals who successfully complete three levels of a multi-year study of core courses conducted by the FSASE and the Florida Institute of Government.

Fidlar’s Print and Mail Specialist Lori Foerster and Elections Specialist Stacey Rodriguez completed all three levels of FCEP training in May 2018. They are now among a select few election services personnel who have achieved the MFCEV designation.

“We are thrilled to welcome Jim Messa back to Cathedral,” Gaige said. “Everywhere Jim has worked, he’s had a great record of accomplishment, and we’re excited about what his leadership will bring to Cathedral and our customers.”

Messa has 25 years of sales and customer service experience, 15 of them in the church industry. Most recently, he was director of Campaign Programs at Liturgical Publications, Inc., New Berlin, Wisc. Prior to that, he was with Cathedral in two separate stints, from 2009-2015 and 2003-2007, rising to the position of regional sales director for Church & Diocesan Services. He also was a new marketing development specialist at Sturges Manufacturing Co., Inc., Utica, N.Y.

Outside of work, Messa has served as a Faith Formation Advisory Committee member at Our Lady of the Rosary Church, New Hartford, N.Y. and as a New Hartford town councilman. He has a bachelor’s of professional studies (business management) from the State University of New York Institute of Technology at Utica/Rome, N.Y.

Cathedral Corporation provides personalized marketing and financial communications services that use data, print and digital media to foster stronger customer relationships and drive business growth. With headquarters in Rome, N.Y., and facilities in Deer Park, N.Y.; Lincoln, R.I.; Inglewood, Calif.; and Orlando, Fla., the company serves 5,000 businesses and non-profit organizations nationwide in financial services, healthcare, municipal and governmental services, higher education, non-profit fundraising and churches.

Cathedral Corporation has been working with the U.S. Postal Service since the 1920s, when the company began supplying mailed offering envelopes to its church customers. Today those services have expanded to include data management, production of print and electronic transactional documents such as invoices and account statements, development of personalized direct marketing programs, and customer care communications—all tailored to specific customer needs.

“The strong relationship we have with the U.S. Postal Services is fundamental to our success and to our customers’ successes,” said Cathedral Corporation Chairman and CEO Marianne Gaige. “The way people and businesses communicate is changing, but mail continues to be a critical service for our clients, even as we develop new ways to support them with digital services.”

Cathedral is one of 70 companies represented in the exhibit with Web pages on their mailing industry contributions. Cathedral’s exhibit page, describing the evolution of their pioneering print-and-mail services, can be found here.

“America’s mailing industry is quite possibly the most successful government–private sector partnership in our nation’s history,” said Allen Kane, director of the Smithsonian National Postal Museum. “We are excited to tell this story, as most people don’t even know the industry exists.”

Future plans for the exhibit include designing and constructing a physical “America’s Mailing Industry” exhibition on-site at the museum.

The Smithsonian’s National Postal Museum is devoted to presenting the colorful and engaging history of the nation’s mail service and showcasing one of the largest and most comprehensive collections of stamps and philatelic material in the world. Web site: www.postalmuseum.si.edu.

Cathedral Corporation provides personalized marketing and financial communications services that use data, print and digital media to foster stronger customer relationships and drive business growth. With headquarters in Rome, N.Y., and facilities in Lincoln, R.I.; North Haven, Conn.; Inglewood, Calif.; and Orlando, Fla., the company serves 5,000 businesses and non-profit organizations nationwide in financial services, healthcare, higher education, non-profit fundraising and churches.

The Area Mailing Industry Focus Group brings together top executives from the USPS and USPS customers to address service issues relating to first-class, periodicals and standard-mail delivery.

Waltz has more than 30 years of experience in the mailing industry and has served on a number of USPS committees, including a previous stint in the Area Mailing Industry Focus Group as Northeast Standard Mail Co-Chair. She is currently a member of the USPS Mailer Technical Advisory Committee, a former national Industry Co-Chair of the USPS National Advisory Committee, and the winner of the 2004-05 USPS Industry Member of the Year. In addition, she is a member of the Executive Committee for the Providence, R.I., Postal Customer Council and the former president of the Offering Envelope Association. Waltz joined Cathedral in 2010.

These corporate social media channels offer a single place where Cathedral, Cunneen, AXIS and Student Source customers from a myriad of industries – including Financial Services, Healthcare, Higher Education, Non-profit Fundraising and Churches - can come together. No matter how we work with you – whether it’s providing financial, marketing or fundraising communications, transactional documents or customer care solutions from Rome, NY; Lincoln, RI; or Orlando, FL– we are supporting you from a single, comprehensive presence in the social media landscape. This one voice gives you the rare opportunity to engage with your peers across industry lines to share best practices, learn effective strategies, and connect with like-minded professionals eager to build robust business relationships.

Click the icon to join the conversation on:

As we embrace these immediate methods of communication, we look forward to a healthy and robust dialog that expands our knowledge of our customers and helps us all better connect in a world where relationships are ultimately our most prized business resource.

“Cathedral Corporation’s sustained success for 98 years reflects our focus on providing the highest quality and exceptional customer service to organizations and companies that also strive to provide the highest level of care to their members and customers,” says Cathedral Corporation President and CEO Marianne Gaige. “We recognize that each of our customers is unique, with varying needs and requirements. In the growing industries we serve, maximizing value for our customers means offering a wide range of flexible, cost-effective print and electronic communications solutions under one roof.”

Cathedral Corporation and AXIS Data Solutions have been competitors in industries they both understand, and share the same commitment to nurturing long-term customer relationships. “This purchase makes good sense for Cathedral Corporation,” says Gaige. “We expand our geographic reach and consolidate our presence in key financial and government markets. Our customers—and their members and customers—are beneficiaries, too.”

AXIS Data Solutions President David Salazar agrees. “Our acquisition by Cathedral Corporation is a welcome development in a longtime relationship of mutual respect between our companies,” he says. “As part of Cathedral Corporation AXIS joins an industry leader—fiscally sound, firmly positioned in the markets we serve, and with the leadership and potential to grow.”

Cathedral and AXIS customers can look for continued excellence in production quality and customer service and expanded capabilities in data management and security (SSAE 16 Type II certification) and full color digital print solutions.

As AXIS Data Solutions Inc., a Florida Corporation and wholly owned subsidiary of Cathedral Corporation, AXIS will function with a high degree of autonomy. All leadership and staff are remaining in their current positions, with David Salazar continuing as President and Alicia Culp as Chief Operating Officer. In addition, AXIS leadership becomes an active part of Cathedral’s senior management team.

AXIS Data Solutions, Inc., A Cathedral Company will remain based in Florida, where Cathedral has taken a long-term lease of AXIS’s existing Orlando facility. AXIS will also serve as the Southeastern US data processing and print production center for Cathedral Corporation’s customers in the religious, fundraising, and higher education markets.

Cathedral Corporation, the leading provider of Catholic stewardship envelope and direct-mail solutions, is proud to announce the addition of Cunneen to its full-services Church Division. CUNNEEN—A CATHEDRAL SOLUTION brings its tradition of trusted family leadership in Catholic offertory enhancement, capital campaign management and community engagement to the CATHEDRAL ESSENTIALS FOR GIVING suite of products and services. The acquisition widens Cathedral’s commitment to providing parishes, dioceses and organizations with a complete, seamless support structure for their mission and ministry.

“Bringing Cunneen to Cathedral is a great match for us and for our customers,” said Marianne Gaige, President and CEO of Cathedral. “Like Cathedral, Cunneen has strong family roots and a long tradition of serving the Catholic community. CUNNEEN—A CATHEDRAL SOLUTION enhances our ability to provide parishes, dioceses and organizations the highest quality resources for the whole spectrum of stewardship, fundraising and advancement, all in one place. CATHEDRAL ESSENTIALS FOR GIVING is truly unique in the Catholic stewardship universe.”

Cunneen President John Cunneen joins Cathedral as Vice President of the Church Division. “This is a win for our loyal customers who trust us to help them build a stronger future, starting today,” said Cunneen. “We can now connect them with integrated, personalized solutions for all their stewardship needs. And we can extend our proven services and trademark customer service to an even wider base, without losing the personal touch.”

Among the key services CUNNEEN—A CATHEDRAL SOLUTION provides are:

Proven Offertory Enhancement Solutions

With sustainable weekly giving increases of 25%-30%, parishes across the country have a firm foundation for ongoing mission and ministry.

Trusted Capital Campaign and Major Donor Support

Experienced, effective campaign management, major donor cultivation and pledge redemption services help parishes and dioceses build responsibly for a secure future.

Innovative Community Engagement Strategies

Engaged parishioners give more generously of money and time, attend Mass more frequently and are more active participants in all aspects of parish life. In addition to CUNNEEN—A CATHEDRAL SOLUTION, the CATHEDRAL ESSENTIALS FOR GIVING suite includes CATHEDRAL ENVELOPE SOLUTIONS, CATHEDRAL DIOCESAN SOLUTIONS and CATHEDRAL eGIVING.

To learn more about how CATHEDRAL ESSENTIALS® FOR GIVING can help your parish or diocese, please visit www.ChurchGiving.com.

About Cathedral Corporation

Cathedral Corporation offers the Cathedral Essentials® for Giving line of print and electronic communication resources, including personalized direct mail, e-marketing services, data analysis and application, and a wide range of customer care communications. Recognized in the industry for on-time and error-free performance, Cathedral Corporation has nearly a century of experience in providing Catholic churches and dioceses with stewardship support for their mission and ministry. The company employs 180 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, NY, with additional facilities in Lincoln, RI.

About CUNNEEN—A CATHEDRAL SOLUTION

Cunneen is the leading provider of offertory enhancement, capital campaign consulting and community engagement programs serving the Church in America. Founded in 1981 by Frank Cunneen and now led by John Cunneen, the firm enters its fourth decade and its new position within Cathedral with an unyielding commitment to provide solutions to enhance Catholic giving.

The goal of the campaign was to promote the system of Catholic secondary education within the Diocese of Albany to current students in grades 4 through 8 attending Diocesan primary schools.

Cathedral’s solution was dramatically different from the traditional approaches for Catholic-based education recruitment, such as lawn signs and billboards. Instead, Cathedral used student information to develop personalized print and digital media services to gain a competitive edge by strengthening relationships. The result was a campaign in which customized postcards containing URLs to a unique microsite were sent to four segmented audience groups: male students, female students, parents of male students and parents of female students.

Each postcard was personalized using variable data and select imagery based on the targeted student’s gender. The microsite that the recipient was directed to included his/her name, current school of record and gender-specific imagery.

“Similar to other Diocese, over the years we have had declining enrollment,” said Tish La Torre, director of institutional advancement, Diocese of Albany Catholic Schools. “Part of that was economics and part of it was that there has been competition from public schools in our area. The Cathedral program piqued the kids’ interest. It really broadened their choices, allowing them to go online themselves to look at all local Catholic school options and compare. This personalization streamlined our marketing approach to achieve better results than we’ve ever seen.”

The campaign resulted in a record 38% of recipients visiting the microsite. According to the Direct Marketing Association, the average penetration rate for a direct mail campaign to a prospect list in 2011 was 1.3%.

“We are honored to have been considered for this award by the USPS and are proud to say that this campaign reflects the same enthusiasm and knowledge we implement for each of our clients,” said Marianne Gaige, president and chief executive officer of Cathedral Corporation. “Our expertise is transforming prospect information in a way that builds stronger relationships and gets results.”

In addition to achieving record results, the Diocese was also able to track visitors for the first time ever, providing them with numerous follow-up opportunities. “Catholic education is facing many challenges, including competition for donors and decreased student enrollment,” Gaige said. “Our direct marketing programs allow for more efficient spending of recruitment dollars. Rather than diluting crucial funds with expensive billboards and signs that cannot be tracked, our results-driven solutions use targeted messaging. This ensures our approach is of interest to the audience, generates higher response rates, and results in quality leads.”

Cathedral is recognized as a national leader in transactional documents, customer care communications, personalized direct mail and e-marketing programs. Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

This new website gives customers instant access to Cathedral products, including customer-friendly features that alleviate the strain on administrators and volunteers. This includes:

• Products that can be instantly customized.
• Real-time editing capabilities.
• Hassle-free refilling of previous orders.

“With parishessentias.com, our customers have the convenience and flexibility to instantly design, create and customize a wide range of church communication and fund raising products,” said Marianne W. Gaige, president and chief executive officer of Cathedral Corporation. “Our customers benefit by spending much less time in the editing and approval process, providing parish administrators with the products they need faster.”

Among other features, customers also have the ability to upload their own graphics to a resource library. This turns the continuous creation of custom, branded documents into a simple and efficient process.

Cathedral is recognized as a national leader in transactional documents, customer care communications, personalized direct mail and e-marketing programs. Cathedral transforms customer information into stronger relationships that drive business growth through personalized print and digital media services.

Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

Cathedral, a national provider of personalized direct mail and e-marketing programs, recognized the growing need to provide specialized and strategic services to assist nonprofits in achieving and exceeding their development and membership goals.

LaVigna will draw from her years of experience in the nonprofit sector to apply variable data print and payment technologies to deliver highly customized, personalized and automated solutions. As a result, customers will enjoy dramatic improvements in the attraction, engagement, retention and growth of members and donors.

“Diane brings with her a first-hand understanding of the challenges facing nonprofits today,” said Marianne Gaige, president and chief executive officer of Cathedral Corporation. “Her expertise will guide our customers in successfully overcoming the ever-increasing competition for donor dollars and dwindling memberships with campaigns using targeted solutions, designed to save precious time and money.”

LaVigna, a Certified Fund Raising Executive, has more than 20 years of knowledge in nonprofit management, fund raising, marketing and communications. Her experience includes seven years as executive director of the New York Credit Union Foundation and eight years in development for the Albany Institute of History & Art. LaVigna earned a bachelor’s degree from Syracuse University and resides in Cohoes, N.Y.

Cathedral transforms customer information into stronger relationships that drive business growth through personalized print and digital media services. The company serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

About Cathedral Corporation

Cathedral Corporation offers the Essentials® line of printed and electronic financial communication programs, personalized direct mail, and e-marketing services. This includes the analysis and application of customer data to create transpromotional checks, statements and invoices, highly targeted direct mail and a wide range of customer care communications. Recognized in the industry for on-time and error-free performance, Cathedral Corporation serves a broad range of industries in the U.S. including financial services, health care, utilities, higher education and religious organizations. The company employs 175 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, N.Y., with additional facilities in Lincoln, R.I. and Huntsville, Ala.

There will be a live Q & A session immediately following the presentation. We encourage you to submit questions in advance. You may do this through the RSVP page. This webinar is free of charge.

When: Tuesday, April 24, 2012 | 2:00 pm to 2:45 pm EST | Register!

The Women of Distinction award honors women in the global print, document and high volume transaction output industries. Gaige was selected for her leadership, experience and contributions to the trade.

“At Cathedral Corporation, Marianne Gaige has transformed [the company] into an innovative leader in direct marketing, transactional and transpromo services for small and medium-sized businesses,” said award nominator Shelley Sweeney, Xerox Corporation vice president/general manager service bureau/direct marketing, production systems group/graphic communications.

Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries. The company is recognized as a national leader in transactional documents, customer care communications, personalized direct mail and e-marketing programs.

“I am humbled and honored to be included in this exceptional group of women,” Gaige said. “Their contributions have revolutionized the industry and to be recognized alongside them is rewarding. I remain committed to putting to use my experience for the benefit of Cathedral’s customers and the advancement of the industry.”

Gaige holds a bachelor’s degree from Alfred University and an MBA from the Harvard University Graduate School of Business. She currently serves on the Adirondack Bank Board of Directors, the Upstate Cerebral Palsy Board of Trustees, the Mohawk Valley Economic Development Growth Enterprise Corporation (MV EDGE) Board of Trustees, the Regional Advisory Board for Excellus Blue Cross Blue Shield, and is a Vice Chairperson of the Board of Trustees for Utica College. Marianne also serves on the Board of Trustees for the Imaging Network Group (INg), an international association of service bureaus that provide data management, printing and mailing, and electronic billing and presentment.

As a Business Alliance partner, Cathedral will have the most up-to-date information on current and future postal service products and special promotions. Customers will benefit from enhanced solutions that will maximize their return on investment, a direct result of Cathedral’s expanded knowledge and insight gained through this partnership.

“Our years of mail processing, combined with this new partnership, further solidifies our direct marketing capabilities to help our customers drive results and help them grow,” said Marianne W. Gaige, president and CEO of Cathedral Corporation.

In 2009, the USPS reorganized its sales force and created the Business Alliance – a sector focused on understanding and enhancing the relationship of their business partners. The group’s objective is to build on these relationships to deliver outstanding service and high-value products to customers.

Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

Cathedral Corporation provides personalized marketing and financial communications services that use data, print and digital media to foster stronger customer relationships and drive business growth. With headquarters in Rome, N.Y., and facilities in Lincoln, R.I.; North Haven, Conn.; Inglewood, Calif.; and Orlando, Fla., the company serves 5,000 businesses and non-profit organizations nationwide in financial services, healthcare, higher education, non-profit fundraising and churches.

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Annual fund campaign receipts down this year? Are your donor attrition rates increasing each year? Could you be raising more money on an annual basis?

If you are experiencing any of these issues, please join us for a FREE live webinar on September 29th; Segmentation and Personalization: A Guide to Implementing A More Effective Diocesan Annual Appeal Program.

Presented in concert with both Changing our World and Cathedral Corporation, this webinar will provide strategies that are proven to significantly enhance both the direct mail and parish support components of your annual program. Senior development staff members from the Roman Catholic Archdiocese of New York and the Diocese of Dallas will discuss how these strategies were implemented into their annual programs.

This session will include tips and tools to help your Diocesan development department, including:

• How to secure pastor buy in to the annual fund
• How to optimize your annual appeal direct mail program
• How to personalize your appeal at the parish level
• How to get the best results from your parishes

Presenters include: Gavan Mooney, Senior Managing Director at Changing Our World; Jim Kopp, National Director of Nonprofit Services at Cathedral Corporation; Channon Lucas, Interim Director, Archdiocesan Stewardship Appeal at Archdiocese of New York; and Jim Urbanus, Director of Development at Diocese of Dallas.

There will be a live Q & A session immediately following the presentation. We encourage you to submit questions in advance. You may do this through the RSVP page.

“This collaboration will benefit our customers by combining Changing Our World’s leadership in fundraising consulting with our expertise in executing highly personalized direct marketing and electronic communications campaigns that produce superior financial results,” said Marianne Gaige, President and Chief Executive Officer of Cathedral Corporation.

Brian Crimmins, Chief Executive Officer of Changing Our World, agreed. “Together, we can offer comprehensive services, combining our strengths in fundraising counsel and strategic guidance with tailored direct-mail expertise. We are offering a unique package, providing everything for the client, start to finish.”

Cathedral had its beginnings as a church envelope company nearly 100 years ago, and has grown to serve more than 5,000 clients including credit unions, banks, educational and health care institutions, utilities and other industries in a variety of fields. It received “Best of the Best” awards from Xerox Corp. for direct mail in 2009 and for transpromo in 2010. Last fall, Cathedral received the Direct Mail Association’s Innovations Award for its multi-channel communications campaign for the Catholic Diocese of Erie, PA.

One of Cathedral’s strengths is the soundness of its data protection and validation measures, which ensure the confidentiality of client data and correct addressing of direct mail. The corporation holds SAS70 Level II certification, the top rating an organization can receive, through an external audit of quality control of its print and mail services.

Changing Our World is an internationally regarded fundraising firm, working with its nonprofit clients to raise hundreds of millions of dollars, develop innovative partnerships, and grow to meet changing needs. Changing Our World services nonprofit organizations across various sectors, including; faith-based, independent and Catholic schools, higher education, healthcare, human services and international relief and development. Changing Our World develops and executes effective strategies for its clients based on an understanding of their unique challenges and opportunities; the expectations of donors, consumers, and stakeholders; and the dynamics of the marketplace.

About Cathedral Corporation

Cathedral Corporation offers the Essentials® line of printed and electronic financial communication programs, personalized direct mail, and e-marketing services. This includes the analysis and application of customer data to create transpromotional checks, statements and invoices, highly targeted direct mail and a wide range of customer care communications. Recognized in the industry for on-time and error-free performance, Cathedral Corporation serves a broad range of industries in the U.S. including financial services, health care, utilities, higher education and religious organizations. The company employs 175 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, NY, with additional facilities in Lincoln, RI; St. Louis, MO; and Huntsville, AL.

About Changing Our World

Changing Our World is an international consulting firm providing personalized solutions in all areas of fundraising and philanthropy. With a staff of more than 100 professionals in three areas of practice – Fundraising, Corporate Social Engagement, and Interactive Services – Changing Our World is the trusted adviser to the world’s leading nonprofit organizations, corporations, private foundations, and philanthropic individuals. The firm’s ability to effectively collaborate to deliver innovative solutions, share best practices, and understand the nuanced strategies that drive clients across the sector forward is what differentiates them from their competitors. Headquartered in New York, Changing Our World also has offices in London, Los Angeles, Washington DC, and Boston. For more information please visit www.ChangingOurWorld.com

NAFCU member benefits and other details of the partnership may be viewed at www.nafcu.org/cathedral .

Statement printing has evolved from a straightforward service of printing and mailing member account information to a far more advanced and differentiated solution, including cross-promotion and targeted marketing opportunities. Cathedral helps credit unions maximize these opportunities by using a sophisticated technology that analyzes and applies existing member data to create cross-promotional checks, statements and invoices, highly-targeted direct mail and a wide range of member care communications including electronic communications such as e-statements.

Cathedral's intelligence-driven communications are aimed at enhancing a credit union's member relationships. Its solutions add value to monthly and daily documents, generating new business opportunities, building relationships and helping credit unions compete in the marketplace.

“Credit unions have an immense amount of member data that’s just waiting to do more. We take that valuable data and make it work for the credit union with highly-targeted marketing campaigns,” explains Marianne Gaige, president and CEO of Cathedral Corporation. “Whatever the goals of the credit union are – attracting new members, converting members into new business – we can help reach them by maximizing marketing opportunities among communications that the credit union, in many cases, is already doing.”

“Printing statements used to be a simple process, but with technology comes all sorts of opportunities to leverage data. Cathedral’s individualized data-driven approach to member communications is unmatched,” said NAFCU Services president David Frankil. “Cathedral really takes the time to understand a credit union’s business goals to build a multi-channel communications solution that’s reliable and effective.”

To earn the distinction of Preferred Partner, providers undergo an extensive qualification and evaluation process including consideration and approval by the NAFCU Services Products & Services Advisory Committee comprised of NAFCU member credit union executives. Learn more .

About Cathedral Corporation

Cathedral Corporation offers the Essentials™ line of printed and electronic financial communication programs, personalized direct mail, and e-marketing services. This includes the analysis and application of customer data to create trans-promotional checks, statements and invoices, highly targeted direct mail, and a wide range of customer care communications. Recognized in the industry for on-time and error-free performance, Cathedral Corporation serves a broad range of industries in the U.S. including financial services, health care, utilities, higher education, and religious organizations. The company employs 175 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, N.Y., with additional facilities in Lincoln, R.I., Buffalo, N.Y., St. Louis, Mo., and Huntsville, Ala.

About NAFCU Services Corporation

NAFCU Services Corporation is a wholly owned subsidiary of the National Association of Federal Credit Unions (NAFCU). Since 1975, NAFCU Services has partnered with the industry’s leading solutions providers to offer value-added products and services at a discount to credit unions. Currently, it offers 30 Preferred Partner programs to the credit union community and maintains the credit union locator website CULookup.com. For more information about NAFCU Services Corporation, please visit www.nafcu.org/nafcuservices .

Wetjen, who spent more than three decades helping to keep Xerox on the leading edge in a changing marketplace, will be responsible for leading the current sales organization and sales management process, growing business, developing new markets and expanding market coverage.

“Tom has been actively involved in bringing world-class solutions to the graphic arts market around the world,” said Marianne Gaige, president and chief executive officer of Cathedral Corporation. “Our customers will benefit from the global reputation and graphic arts experience he has fostered over the years.”

Wetjen retired from Xerox Corp. in 2008 as vice president for worldwide graphic communications, which included responsibility for global marketing of graphic communications. He then was hired as president of Graphic Communications World and publisher of the Greensheet, a 40-year-old bimonthly newsletter targeted to owners of commercial printing companies. Wetjen redirected the publication from news reporting to industry analysis.

Wetjen has been inducted into the National Association for Printing Leadership's Walter E. Soderstrom Society. Named for one of the late founders of NAPL, the Soderstrom Society is an honors organization providing industry leaders with the opportunity to exchange ideas, suggest improved practices, and recognize the contributions of their peers.

He has also served on several print-trade boards including the National Association for Printing Leadership, Printing Industries of America Affiliates and the Digital Imaging Customer Exchange.

Wetjen holds a bachelor of science in business management from Fairleigh Dickinson University.

Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

In fall 2010, Cathedral received a Direct Marketing Association Innovations Award for its multi-channel communications campaign developed for the Diocese of Erie. The campaign targeted 5,000 lapsed donors and resulted in 600 pledges totaling more than $125,000 within weeks of deploying the campaign.

The firm received Xerox Corp.’s “Best-of-the-Best” award in transpromo in 2010 for its work with Citadel Credit Union for which it redesigned its customer statements, adding color to highlight key information such as deposit and loan balances, helping to eliminate customer confusion.

Cathedral earned its first “Best-of-the-Best” award for direct marketing in 2009 for its work with St. Mary’s University of San Antonio, Tex., which drove record student search response, applications and enrollment with a personalized direct marketing piece for prospective students.

The Diocese of Erie is the first diocese in the United States to develop, implement and deploy a PURL program for its fundraising efforts. The level of sophistication of the targeted messaging and audience segmentation made this campaign particularly innovative when compared to previous efforts.

Read more about how Cathedral helped the Diocese of Erie implement this program at:

http://www.fundraisingsuccessmag.com/article/personalized-url-report-shows-purls-help-fundraisers-increase-membership-donations/1

Bull, who has more than 15 years of sales and sales management experience, will be responsible for business development in the bank and credit union market, specializing in developing customized solutions to meet the business and communication objectives of prospective customers.

“While David comes to Cathedral Corporation from a different background, his professional approach to the sales process will bring him success,” said Steve Miller, director of financial services communications. “He has a strong sense of detail which will assist him in working with financial services prospects to understand their business situation and develop innovative solutions for them.”

Bull spent more than a decade in sales and management positions representing Yamaha Golf Car products, moving to sales manager for more than 500 golf course accounts. In 2005, he also founded his own business, Golf2Go Inc., a mobile group golf instructional events company, which has served more than 300 clients.

Bull holds a bachelor’s degree in Business Administration/Management from Le Moyne College, an MBA from the SUNY Oswego School of Business, and a Master of Science degree in Entrepreneurship and Emerging Enterprises from the Whitman School of Management at Syracuse University.

Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

The firm received Xerox Corp.’s “Best-of-the-Best” award in transpromo in 2010 for its work with Citadel Credit Union, for which it redesigned its customer statements, adding color to highlight key information such as deposit and loan balances, which helped to eliminate customer confusion.

Using GMC Software Technology, Cathedral helped Citadel to instill a sound data management and preparation process, and to add communication value, added variable messaging and photo options – as many as 10 different messages to 10 different member groups in a single billing cycle — all in digital color, which increases visibility and improves response rate.

In fall 2010, Cathedral received a Direct Marketing Association Innovations Award for its multi-channel communications campaign developed for the Diocese of Erie. Cathedral earned its first “Best-of-the-Best” Award for direct marketing in 2009 for its work with St. Mary’s University of San Antonio, Tex., which drove record student search response, applications and enrollment with a personalized direct marketing piece for prospective students.

McManimon, who has worked 28 years in the print industry, largely in the business communications field with a focus on new business development, will be responsible for business development in the bank and credit union market, specializing in developing customized solutions to meet the business and communication objectives of prospective customers.

“Rick has over 25 years’ experience in the financial document industry and comes to Cathedral with a background that will allow him to develop solutions using the technology and production enhancements that Cathedral Corporation provides,” said Steve Miller, director of financial services communications. “His understanding of the environment financial institutions currently operate in and their need for innovative document communications alternatives will help him provide value to his prospects and customers.”

McManimon most recently served as New England Credit Union League account director and director of sales for Winbrook Associates in Billerica, Mass., responsible for managing sales and account directors, identifying sales opportunities and improving processes to enhance client relationships.

He previously worked in sales and business development for Vestcom, West Caldwell, N.J.; Curtis 1000, Atlanta; W.A. Wilde Co., Holliston, Mass.; and Moore Corp./R.R. Donnelley, Chicago.

Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

The firm received Xerox Corp.’s “Best-of-the-Best” award in transpromotional marketing in 2010 for its work with Citadel Credit Union, for which it redesigned its customer statements, adding color to highlight key information such as deposit and loan balances, which helped to eliminate customer confusion.

Using GMC Software Technology, Cathedral helped Citadel to instill a sound data management and preparation process, and to add communication value, added variable messaging and photo options – as many as 10 different messages to 10 different member groups in a single billing cycle — all in digital color, which increases visibility and improves response rate.

In fall 2010, Cathedral received a Direct Marketing Association Innovations Award for its multi-channel communications campaign developed for the Diocese of Erie. Cathedral earned its first “Best-of-the-Best” Award for direct marketing in 2009 for its work with St. Mary’s University of San Antonio, Tex., which drove record student search response, applications and enrollment with a personalized direct marketing piece for prospective students.

The postcards themselves did not directly solicit the lapsed donors but focused on the question “What Does It Mean to be Catholic?” with a series of answers available through the recipient’s personalized URL.

The campaign, which targeted 5,000 lapsed donors who had not contributed over a four-year period despite annual solicitations, resulted in more than 600 contributions totaling more than $125,000 within weeks of deploying the campaign.

“We are pleased and honored to have received the Innovations Award from the Direct Marketing Association, recognizing both the strategy and execution of the program developed for the Diocese of Erie,” said Marianne W. Gaige, president and CEO of Cathedral Corporation. “Programs like these are the future of marketing in this age of the Internet and I am so proud that we are among the leaders.”

The Diocese of Erie is the first diocese in the United States to use a PURL program to reach out to lapsed donors, and its success represents a 100-percent increase over previous efforts. Given the attrition of donors in the past decades, when other campaigns to target lapsed donors have achieved success rates in the .05 percent to 2 percent range, the campaign may serve as a model for future outreach programs.

“This integrated communication program allowed the diocese to reconnect with and reacquire lapsed donors,” said James Kopp, national director of diocesan accounts for Cathedral Corporation. “With strategic use of multi-channel media we are able to help our clients reverse downward trends in the philanthropic field and reinvigorate relationships with their members. This approach is relevant to any not-for-profit development professional who has been frustrated with the results of traditional single-channel campaigns.”

The DMA Innovation Awards recognize innovative advances being made in the field of direct and digital marketing technology that have influenced and improved the marketing industry.

The award is Cathedral Corporation’s second major industry award in 2010 and its second direct-mail honor in two years. Cathedral received Xerox Corp.’s “Best-of-the-Best” award in transpromo earlier this year for its work with Citadel credit union. The project included redesigning the credit union’s statements, adding color to highlight key information such as deposit and loan balances, and instilling a sound data management and preparation process.

Cathedral serves a wide range of businesses including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

The scholarship was presented to Sheila Homalon of Hudson, a student at Columbia-Greene Community College, where Salerno had served on the board. His wife, Jill Salerno, who serves as president of the Columbia-Greene Community Foundation, and Marianne W. Gaige, president and CEO of Cathedral Corporation, made the presentation.

Salerno served as chairman of the board and CEO of Cathedral Corporation from 1991 until his death in 2008. A graduate of Union College in Schenectady, N.Y., he had served on the committee that helped to establish Columbia-Greene Community College, and served on its board for a decade.

“Jim saw the need for both youth and adults to continue to grow and pursue their education, and invested countless hours in making that possible for so many students at Columbia-Greene Community College,” Gaige said. “He served on the board at Columbia-Greene because he believed in the power of education to help people achieve their dreams. We at Cathedral see this scholarship, which continues our commitment to investing in people and in the community, as a very appropriate way of remembering this special person.”

Cutline: Columbia-Greene Community College student Sheila Homalon, second from left, of Hudson, receives the James L. Salerno Cathedral Corporation Scholarship from Cathedral's president and CEO Marianne Gaige, second from right, and Jill Salerno, right, wife of the late James Salerno and president of the Columbia-Greene Community Foundation, as foundation executive director Joan Koweek looks on.

Cathedral redesigned the statements, adding color to highlight key information such as deposit and loan balances, which helped to eliminate customer confusion. Using GMC Software Technology, Cathedral helped Citadel to instill a sound data management and preparation process.

To add communication value, Cathedral added variable messaging and photo options – as many as 10 different messages to 10 different member groups in a single billing cycle — all in digital color. The use of color increases visibility and improves response rate.

“We are honored to be recognized as ‘Best-of-the-Best’ by our partner, Xerox Corporation,” said Marianne Gaige, president and CEO of Cathedral. “The ability to combine digital, full-color marketing messages, graphics and photos with its redesigned statements is what has made this project such a success for Citadel. The revamped statements have helped them to cut production and mailing costs by reducing the need for individual direct-mail offers.

“As the economy moves forward, we are excited about helping our clients meet their sales and marketing goals with more effective, efficient communications,” Gaige said.

In addition to its credit union and banking clients, Cathedral serves a wide range of businesses including educational and health care institutions, utilities, religious organizations and a variety of industries. Xerox’s Best-of-the-Best awards were selected from entries submitted by its Premier Partners, comprising 730 members in 48 countries on six continents .

Designed for managers of print service firms, the webinar will address challenges in differentiating their customers in today’s market, and highlight effective solutions developed by leaders in the print service industry.

From the Xerox website www.seeuthere.com/XeroxWebinarJune8Profiting:

Increasingly, companies in all industries are looking for better ways to personalize and unify their customers' experience by engaging them through more relevant and inspiring communications. Whether the communication vehicles are bills, statements, notifications, newsletters, direct marketing, or Web and other types of electronic communications, the goal is to deliver remarkable content customized to the recipients.

Building new applications and new opportunities for clients is crucial. As a Print Service Provider, the approach for application development has been traditionally focused on the production process. However, to drive new business and expand client relationships you need to engage your customers differently by understanding their goals and objectives and help them build the opportunities to engage their customers.

Through the “Profiting through Customer Communications” webinar we will discuss steps to capture new business opportunities, with the goal of developing new approaches to engage customers and the applications that are a point of differentiation in today’s challenging market.

Recognized print providers, including Cathedral Corporation, will highlight new applications they have developed and how they were able to build profitable communications for their customers.

For more information, please see:

www.seeuthere.com/XeroxWebinarJune8Profiting
http://whattheythink.com/news/index.cfm?id=1693
http://rogergimbel.com/
http://www.gmc.net/

Cathedral Corporation is a national provider of transactional documents, customer care communications, personalized direct mail and e-marketing programs.

The event featured keynote presentations by Doug Lord, Xerox US Solutions Group President, Marianne W. Gaige, President and CEO, and Aart Knyff, Cathedral’s Executive Vice President of Operations.

The system’s 600-dpi quality offers complex document production and flash-fusing technology, which enhances output quality while enabling the use of a wide range of media. This provides high-resolution, high-speed production of color transactional or transpromo documents, direct mail, books, manuals and other applications.

“We are pleased to be able to take our customers’ printing options to a yet higher level,” said Marianne W. Gaige, president and CEO of Cathedral Corporation. “This acquisition allows us to continue to meet our goals of outstanding quality and continuous improvement to support our customers’ ever-changing needs.”

The Xerox 980, which is essentially a pairing of two Xerox 490 Color Continuous Feed print Systems, prints at 600-dpi resolution and maintains its rated speed when printing either in color or black-and-white, regardless of the number of colors used or the weight of the paper. It prints 226 feet per minute or 493 images per minute two-up, simplex on 8 ½ by 11 paper, and 986 images per minute when in the duplex configuration.

This increases the options available for Cathedral’s customers to add transpromo messaging to their transactional documents, saving time and mailing costs while increasing sales and customer satisfaction. Cathedral Corporation is a national provider of transactional documents, customer care communications and personalized direct mail and e-mail marketing programs.

Developed by the American Institute of Certified Public Accountants, the Statement on Auditing Standards (SAS) No. 70, Service Organizations, is a widely recognized auditing standard that signifies that a service firm has been through an in-depth audit of its control objectives and activities, including controls over information technology and related processes.

SAS 70 is a standard that indicates Cathedral has been through a rigorous audit of its control procedures, assuring its customers --- which include major health care companies, banks and credit unions --- that the demanding measures used to ensure the integrity of their clients’ data have met or exceeded the most exacting standards in the field.

Aart Knyff, Cathedral’s vice president and director of operations, explained that Cathedral first went through the SAS 70 Type I and Type II certification process, which is an annual procedure, in January 2008. This year, Cathedral went directly to Type II recertification, which included random samplings and validation of processes.

Knyff cited the example of the company’s check and remittance print and inserting process. Cathedral’s standard operating procedure calls for validation of a sample of the documents, checking for line spacing against ANSI standards and for magnetic toner density, and maintains those records for seven years. SAS 70 auditors reviewed both process and records to ensure Cathedral had done so, throughout the audit period.

“The security of our clients’ data is tested, all the way through to process and control, and our process validated,” Knyff said. “For our clients, it guarantees security. It ensures our processes are correctly designed for the work under management, and that the processes are indeed in place and being utilized.”

In today’s competitive global economy, service providers must demonstrate quality controls and information assurance processes that safeguard the data of their customers. A SAS 70 audit report allows an independent auditor to issue an opinion on a service organization’s description of quality controls, especially important under the requirements of Section 404 of the Sarbanes-Oxley Act of 2002, which have made SAS 70 audit reports even more important to the internal controls reporting process.

“SAS 70 certification is an unbiased, third-party verification of our process and quality,” Knyff said. “Many firms may say they have great quality. Here at Cathedral, we do, and our recertification is proof.”

Aart Knyff, Cathedral’s executive vice president and director of operations, explained that the right-angle transfer, a specialized piece of inserting equipment, allows Cathedral to merge two different print streams --- for example, one black-and-white and one color --- with 100-percent quality.

The new functionality enables Cathedral’s clients to send statements to their customers, customizing color pieces only for their high-value customers, from a single print run and mailing.

“For instance, this gives you the ability to add a beautiful color front page to certain clients, while running the remainder in black-and white,” Knyff said.

In addition, the equipment verifies the commands against a data file to ensure 100-percent quality, further enhancing Cathedral’s ability to deliver on its quality guarantee to its customers.

The new inserting technology scans an account and, if a page is missing, goes back to the data file, determines the precise page that is missing and ties the problem to a specific record in the file. It will also track that statement throughout its lifecycle on the machine, and if an operator opens the machine to correct a problem, will maintain a record of that as well.

Knyff said that the new equipment also enhances Cathedral’s ability to provide automated data verification on oversized, 9x12 or 10x13 packages.

The new capability allows Cathedral’s clients to improve their levels of quality and service to their customers by allowing them to differentiate service to high-value customers at a competitive cost, with 100-percent quality.

“Cathedral has been working with parishes for nearly 100 years. With Jim’s experience at the diocesan level, we offer a strategic, long-term perspective to assist in elevating giving at both the parish and diocesan levels,” said Marianne Gaige, president and CEO of Cathedral Corporation.

In October, Kopp will serve as a speaker for the International Catholic Stewardship Council’s 2009 “Strategies for Dynamic Foundations” seminar in Dallas, where he will discuss “Marketing Your Mission.”

He has published numerous articles on strategic planning, grant writing and leadership development within complex organizations, and presented to state and national, corporate and nonprofit leadership groups on developing competencies in fundraising and strategic planning.

“Jim’s comprehensive experience as a senior development officer, including creation and implementation of successful fundraising programs, combined with his experience in managing diocesan development programs, is a tremendous advantage for Cathedral’s customers,” Gaige said.

Kopp spent nearly four years as executive director of development for the Roman Catholic Diocese of Albany, where he coordinated an $8 million annual fund program, implemented comprehensive major gifts and donor stewardship programs, managed a $33 million foundation and coordinated parish and program campaigns for 30 schools, 14 Catholic Charities agencies and 165 parishes.

“My goal is simply to make Cathedral the firm of choice for diocesan development programs,” Kopp said.

Kopp has served as director of development for Capital Repertory Theatre in Albany, the largest subscribed arts organization in the Capital region; director of donor relations and major gifts for Albany College of Pharmacy; and vice president of institutional advancement and senior assistant to the president of Green Mountain College, Poultney, VT, where he previously served as dean of students.

He also held associate and assistant dean positions at Knox College, Galesburg, IL,, and Keuka College, Keuka Park, NY, respectively, and most recently served as executive director of business development at Creative Communication Associates in Albany.

Kopp holds a bachelor of arts degree in English from Cathedral College, Douglaston, NY, and a master of arts in literature from the University of Maine.

“FSSI is a perfect fit as a partner for Cathedral, as an established company with the same guiding principles, 100-percent quality and exceptional customer service,” said Marianne Gaige, president and CEO of Cathedral Corporation. “Some of our largest customers had asked us to put a location on the West Coast. Now, we provide the data file and FSSI prints and dispatches it the same day.”

Jennifer Dietz, president of FSSI, agreed. “Both companies have been seeking an established partner on the opposite coast with a likeminded commitment to quality, client-focus and technology,” she said. “I believe the two companies and cultures are a great match because we have similar management philosophies, technologies, quality processes and goals. FSSI can offer our clients Cathedral’s best-in-class e-presentment capability. Similarly, Cathedral can now make available FSSI’s letterStreamOne dynamic correspondence solution.”

The key benefits to customers are speed and convenience with continued high quality and customer service, Gaige said. “Because FSSI is of a similar size to Cathedral, our partnership has essentially doubled the production capacity available to our customers.”

Dietz said the partnership will allow her company to offer clients East Coast disaster recovery and distributive printing and mailing services.

CATHEDRAL PARTNERS WITH CALIFORNIA FIRM

“With these new geographic advantages, both companies will be able to open up new markets, regions and opportunities without making us direct competitors. Clients and customers served by both companies will benefit tremendously.”

The award, presented at the 20th Anniversary Salute to Outstanding Women Luncheon, honors women who live or work in Oneida or Herkimer counties and have demonstrated excellence and leadership in their career paths and communities, according to the YWCA.

An accomplished executive in high-growth companies, Gaige became a senior manager with Cathedral in 1992, was appointed president and chief operating officer in 1996 and chief executive officer in 2008. Prior to joining Cathedral, she was a manager with Price Waterhouse and a consultant with the Atlanta-based firm McMann & Dee.

Gaige has worked with many companies on strategic planning and improvement of operating efficiencies. She holds a bachelor of science degree in accounting from Alfred University and an M.B.A. from Harvard University’s Graduate School of Business. She is also a certified public accountant.

Gaige is the former Treasurer of the Mohawk Valley Economic Development Growth Enterprise Corporation (EDGE), and currently serves as a member of the EDGE Board of Trustees and the Utica Industrial Development Corporation Board of Directors.

Gaige has served on the Board of Trustees of the Imaging Network Group (INg), an international association of service bureaus, for more than 10 years. She serves on the Liberty Mutual Upstate NY Advisory Board, the St. Elizabeth Hospital Board of Trustees, the Upstate Cerebral Palsy (UCP) Board of Trustees; and the Cerebral Palsy Association Foundation Board, and is a vice chair of the Board of Trustees for Utica College.

Gaige lives in Holland Patent with her husband, Attorney Peter O. Gaige.

“Jerry’s reputation for integrity and service excellence — not only with customers, but also with employees — is a perfect fit for Cathedral,” said Marianne Gaige, President and CEO of Cathedral Corporation. “His mission in joining us is to move sales and customer relationships to even higher levels of service. We welcome his expertise and experience in sales leadership and look forward to a future of continued growth with Cathedral.”

Masseur comes to Cathedral Corporation from Danka Enterprise Solutions, Waltham, Mass., where he served as area vice president and led his region to No. 1 in the country, producing more than $1 million per month in new account revenue. Masseur excels at directing award-winning sales teams, retaining high-value employees, building company profitability and identifying areas for revenue growth.

“One area of focus for me is to develop our valued sales employees so that they overachieve by becoming better partners with our customers,” Masseur added. He has established concentric sales territories for improved contact and continuity with customers, and plans to establish a telemarketing arm to further improve customer service and retention.

Another growth area will be facilities management, under which Cathedral provides printing and data management equipment and staffing for firms. This solution allows customers to avoid capital investment and human resource expenses, while offering fixed costs and guaranteed quality. Cathedral also can provide data crisis management capabilities, keeping copies of data and stepping in seamlessly to provide service in the case of natural or other disasters.

“Jerry is uniquely qualified to lead our facilities management and disaster recovery services to a position of unparalleled strength in this essential area, providing service excellence in the challenging new economy,” Gaige said.

Masseur previously held regional and global accounts management positions with major firms in the document solutions and telecommunications management fields, including Lanier World Wide, Konica/Minolta and MCI WorldCom.

“Cathedral is a company of the highest integrity, and provides each customer with personalized solutions and service excellence,” Masseur said. “The expectation is 100-percent quality, and that is my background as well. Anything less is unacceptable.”

Masseur holds a B.S. in Business Management from St. Regis University.

Xerox’s Best-of-the-Best awards, announced at the PRINT09 trade show in Chicago, recognize innovation and results-generating applications through a multinational competition.

Cathedral was recognized specifically for its work with St. Mary’s University of San Antonio, Texas, driving record student search response, applications and enrollment with a personalized direct marketing piece for prospective students that segmented the presentation according to gender, residency, desired course of study and activities.

The digital full-color mail piece and use of targeted lists expanded the school’s inquiry pool by 40 percent, and supported the institution’s strategic goal of increasing its geographic reach, with the fall 2008 class including students from seven other U.S. states in addition to Texas, the District of Columbia and 15 foreign countries.

“We are honored to be recognized as ‘Best-of-the-Best’ by a corporation of the caliber of Xerox,” said Marianne Gaige, president and CEO of Cathedral Corporation. “The fact that we were able to combine beautiful, relevant full-color images of the school and its surroundings with marketing messages that were targeted specifically to the individual students’ interests is what made this mailing so successful for St. Mary’s University. We are excited about the prospect of developing similar personalized marketing campaigns for our clients to help them meet their marketing and sales goals.”

In addition to its higher education clients, Cathedral serves a wide range of businesses including financial and health care institutions, utilities, religious organizations and a variety of industries.

In addition to direct marketing, Xerox recognized excellence in five other categories, including books, collateral, offset and digital, photo specialty and transactional promotional, selecting winners on the basis of image quality, ease of trade show reproduction, business results and use of Xerox technology. Ten winners and six honorable mentions were selected from among entries submitted by Xerox’s Premier Partners, including 730 members in 48 countries.

Presently retired, Fila previously worked in domestic and international sales and marketing for the Parke-Davis division of Warner Lambert before joining CIBA-Geigy as a product director. He was subsequently appointed executive director of product management.

Fila became Chief Operating Officer of Healthways Communications in 1993 and three years later founded the Market Development Group (MDG), which provides strategic marketing support to the pharmaceutical and biotechnology industries. Following the acquisition of MDG by Omnicom’s Diversified Agency Services in 2005, he retired as the company’s CEO two years later.

A member of Cathedral Corporation’s board of directors since 1988, Fila is also a trustee of the Messiah Community Resource Corporation and the scholarship committee co-chair of the 200 Club of Morris County.

Fila graduated cum laude from Siena College with a Bachelor of Science degree in economics and served as an officer in the U.S. Army Air Defense Artillery.

In his new position, Theriot will develop and manage the implementation of customer programs for Cathedral’s various product and service offerings. He will be responsible for monitoring program implementation and will serve as the internal liaison among Cathedral’s customer service, sales and programming departments.

Most recently, Theriot served as Chief Product Officer for AdeptMedia Corp., where he was responsible for developing technologically innovative marketing solutions to enhance personalized business communications. Prior to that he served as Director of Innovative Information for Pel Hughes Printing, responsible for opening new markets in the area of full color VDP and web enabled personalized business communication solutions.

“With more than 20 years of experience, Clark brings valuable expertise to Cathedral’s growing services in the area of variable data printing, direct marketing and personalized content management,” stated Marianne Gaige, President and CEO of Cathedral Corporation.

Theriot holds a bachelors degree in Church Management/Leadership from Texas Baptist College in Longview, TX. He also has acquired a variety of specialized technical and project management skills related to Xerox Production Systems, XMPie, Xerox FreeFlow Services, iWay Prime and AccuZIP.

Theriot has been a featured speaker at several industry conferences, including OnDemand 2005 and PODi Applications Forum.

In his new position, Teti will be responsible for all client programming and applications development efforts.

Prior to joining Cathedral Corporation, Teti spent 11 years as vice president and Central New York development site manager for the Bank of New York Mellon, supporting nearly 200 information technology professionals at two upstate New York locations.

He was previously responsible for systems, operations and processing, corporate training and call center operations for the Savings Bank of Utica and also spent several years with General Electric in various IT capacities.

With nearly 25 years of industry experience, Teti possesses highly specialized IT experience in the banking and manufacturing industries, with a focus on facilitation and delivery of quality computer customer services.

“Cathedral is a recognized leader in data management,” said Marianne W. Gaige, President and CEO of Cathedral Corporation. “Stephen is helping to take our business to the next level by creating teams who bridge the gap between business and technology to analyze our customers’ needs, design a solution and carry it through to implementation. As our teams incorporate greater technological expertise with excellence in customer service, Cathedral will increase its ability to provide our customers with solutions that expand their capabilities.”

With nearly 25 years of industry experience, Teti possesses highly specialized IT experience in the banking and manufacturing industries, with a focus on facilitation and delivery of quality computer customer services.

Teti earned a bachelor’s degree in management information systems/information technology from Utica College and is a graduate of the American Bankers Association’s Executive Business of Banking School. He serves on the St. Elizabeth’s Medical Center Foundation board of directors and is a member of LeMoyne College’s Technical Advisory Board. Teti is also a past president of the Utica Rotary board of directors and active community volunteer.

The conference was attended by about 50 IT and operations professionals representing service organizations that provide transactional documents and direct mail services.

Citing real-world case studies and applications, the panel discussion focused on the benefits delivered to growing companies by partners like Cathedral Corporation. Document and statement re-engineering and transpromotional marketing enables companies to leverage their customer data to communicate more effectively with their customers, better understand and serve their needs, and grow the relationship. Transpromo blends promotional marketing messages with transactional statements to influence customer behavior and increase sales.

Cathedral Corporation’s Executive Vice President of Operations Aart Knyff added an interesting dimension to the discussion when he spoke about the ways in which a service bureau can deliver consistent quality and added value to customers by adopting and effectively managing transpromo communications.

Jon Reske, Vice President of Marketing for UMassFIVE College Federal Credit Union, presented information and perspective on the customer experience, how to leverage transpromo in marketing efforts, and the importance of developing a solid working relationship between the customer and the service provider.

“Service bureaus are in a unique position since they are frequently called on to print and process files provided by their customers with no opportunity to change them upstream,” Knyff explained. “Document re-engineering plays a vital role in the ability to successfully process customer files and, along with transpromo applications, provides improved efficiency, economy and added value to customers. This discussion was extremely valuable for those who work for, or outsource to service bureaus, or are thinking about outsourcing these services.”

The workshop featured presentations by several industry experts and was designed to help customers better understand the trends, tools, and technology needed to make the most of the growing transpromo market. Transpromo is a method of blending promotional marketing messages with transactional statements such as invoices, confirmations, benefits explanations, and other notifications in order to influence customer behavior and ultimately drive business volume.

Cathedral’s Senior National Accounts Manager Steve Miller and Executive Vice President of Operations Aart Knyff delivered a presentation to more than 100 workshop attendees that focused on developing and delivering a transpromo campaign from an operational and marketing perspective. The presentation highlighted a number of Cathedral’s successful transpromo campaigns and offered proven industry guidelines designed to help promote the concept of transpromo to customers.

“This powerful two-day workshop demonstrated how new transpromo strategies and technologies are effectively transforming traditional transactional documents into effective marketing communications,” Miller said. “By providing customer case studies and testimonials, attendees could begin to see how corporations, print providers and advertising agencies are increasingly incorporating these types of programs into their marketing mix and with great success.”

Cathedral Corporation’s long and distinguished history of providing transactional documents, direct mail and data management services has made them a pioneer in the transpromo industry, which led to an invitation to serve as a featured presenter at the workshop.

“The expertise from Cathedral Corporation brought great value to workshop attendees,” said Barb Anselm, vice president of Customer Engagement, Production Systems Group, Xerox Corporation. “Having a leader in transpromo communications enabled customers to get up-close insight into this growing segment.”

“We’re pleased to have demonstrated our technology and service capabilities to DCU to the extent that we are being recognized with an award for excellence,” said Marianne Gaige, COO of Cathedral Corporation. “We have enjoyed a tremendously rewarding partnership with DCU over the years. This award reflects DCU's dedication to service excellence and Cathedral's commitment to fully support their membership’s need for convenient access to electronic account information.”

According to DCU, Cathedral Corporation was recognized for its technological expertise and data management support in providing the credit union’s membership with EssentialsTM interactive e-statements, a business solution it has been offering to them since 2003. This personalized online application and advanced technology platform provides members with immediate access to their personal account information and allows them to check account balances, conduct research, reconcile accounts, print account information and view check images.

DCU also acknowledged Cathedral’s vital assistance in guiding the credit union through its recent conversion to a new core data system.

“These business partnership excellence awards are our way of recognizing businesses like Cathedral Corporation that provide service to DCU in a fashion that supports our mission and vision and helps us make a difference in the lives of our members,” explained Craig Roy, DCU’s Vice President of Support Services. “It’s not only a way of expressing appreciation for their commitment to our organization’s success but also a means of encouraging other business partners we work with to follow the example of our award winners.”