Non-Profit Whitepapers
Understanding Donors – Acquisition and Retention
This whitepaper presents how the commercial sector responds to the challenges of acquiring and retaining new customers. Gain a better understanding and deploy strategies that will grow your annual program over time.
Social Class and the Annual Fund
Learn how to create effective messaging that speaks to all donors. Download this whitepaper that provides you insights on how social class can affect giving.
A New Approach to Donor Engagement
If you are interested in learning new ways to engage donors today and in the future, please download this informative whitepaper.
Inspiring Trust with Your Annual Fund
This whitepaper helps create annual programs that build trust in your organization.
Crafting Inspiring Content
Learn how to craft messaging for specific audiences.
The Power of Branding
This whitepaper explores brand impact on donor engagement.
Millennials & Giving
This whitepaper shares the most recent research that outlines communication preferences and messaging for the millennial generation.
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