Latest News

CATHEDRAL STAFF ACHIEVED MASTER FLORIDA CERTIFIED ELECTIONS VENDOR

Tuesday, May 22, 2018 - Orlando, FL

Cathedral Corporation is pleased to announce its company Fidlar Election Services is now designated as a Master Florida Certified Elections Vendor (MFCEV).

This nationally-awarded Florida Certified Election Professionals (FCEP) program, organized by the Florida State Association of Supervisors of Elections (FSASE), provides Florida elections officials, their staff, and vendors an opportunity to receive election education by professionals in the field, on topics ranging from elections planning, voter registration, ethics, and elections laws. The MFCEV designation is only achieved by individuals who successfully complete three levels of a multi-year study of core courses conducted by the FSASE and the Florida Institute of Government.

Fidlar’s Print and Mail Specialist Lori Foerster and Elections Specialist Stacey Rodriguez completed all three levels of FCEP training in May 2018. They are now among a select few election services personnel who have achieved the MFCEV designation.

MESSA APPOINTED VP OF CHURCH SALES AT CATHEDRAL CORP.

Monday, April 24, 2017 - Rome, NY

Sales veteran James Messa has returned to Cathedral Corporation as vice president of Church Envelope Sales, responsible for developing new church fundraising products and working with the Church Sales team to generate new business. He reports to Marianne W. Gaige, chief executive officer and chairman of the board at Cathedral, which is a leader in, personalized print and digital communications for member and community-based organizations.

“We are thrilled to welcome Jim Messa back to Cathedral,” Gaige said. “Everywhere Jim has worked, he’s had a great record of accomplishment, and we’re excited about what his leadership will bring to Cathedral and our customers.”

Messa has 25 years of sales and customer service experience, 15 of them in the church industry. Most recently, he was director of Campaign Programs at Liturgical Publications, Inc., New Berlin, Wisc. Prior to that, he was with Cathedral in two separate stints, from 2009-2015 and 2003-2007, rising to the position of regional sales director for Church & Diocesan Services. He also was a new marketing development specialist at Sturges Manufacturing Co., Inc., Utica, N.Y.

Outside of work, Messa has served as a Faith Formation Advisory Committee member at Our Lady of the Rosary Church, New Hartford, N.Y. and as a New Hartford town councilman. He has a bachelor’s of professional studies (business management) from the State University of New York Institute of Technology at Utica/Rome, N.Y.

Cathedral Corporation provides personalized marketing and financial communications services that use data, print and digital media to foster stronger customer relationships and drive business growth. With headquarters in Rome, N.Y., and facilities in Deer Park, N.Y.; Lincoln, R.I.; Inglewood, Calif.; and Orlando, Fla., the company serves 5,000 businesses and non-profit organizations nationwide in financial services, healthcare, municipal and governmental services, higher education, non-profit fundraising and churches.

CATHEDRAL’S CONTRIBUTIONS TO THE MAILING INDUSTRY SHOWCASED IN SMITHSONIAN EXHIBIT

Thursday, October 06, 2016 - Rome, NY

A virtual exhibit at the Smithsonian National Postal Museum showcases the contributions Cathedral Corporation has made to the U.S. mailing industry. The exhibit, “America’s Mailing Industry,” opened this month and describes how the U.S. Postal Service and private industry have worked together for more than 200 years to help people correspond and conduct business.

Cathedral Corporation has been working with the U.S. Postal Service since the 1920s, when the company began supplying mailed offering envelopes to its church customers. Today those services have expanded to include data management, production of print and electronic transactional documents such as invoices and account statements, development of personalized direct marketing programs, and customer care communications—all tailored to specific customer needs.

“The strong relationship we have with the U.S. Postal Services is fundamental to our success and to our customers’ successes,” said Cathedral Corporation Chairman and CEO Marianne Gaige. “The way people and businesses communicate is changing, but mail continues to be a critical service for our clients, even as we develop new ways to support them with digital services.”

Cathedral is one of 70 companies represented in the exhibit with Web pages on their mailing industry contributions. Cathedral’s exhibit page, describing the evolution of their pioneering print-and-mail services, can be found here.

“America’s mailing industry is quite possibly the most successful government–private sector partnership in our nation’s history,” said Allen Kane, director of the Smithsonian National Postal Museum. “We are excited to tell this story, as most people don’t even know the industry exists.”

Future plans for the exhibit include designing and constructing a physical “America’s Mailing Industry” exhibition on-site at the museum.

The Smithsonian’s National Postal Museum is devoted to presenting the colorful and engaging history of the nation’s mail service and showcasing one of the largest and most comprehensive collections of stamps and philatelic material in the world. Web site: www.postalmuseum.si.edu.

Cathedral Corporation provides personalized marketing and financial communications services that use data, print and digital media to foster stronger customer relationships and drive business growth. With headquarters in Rome, N.Y., and facilities in Lincoln, R.I.; North Haven, Conn.; Inglewood, Calif.; and Orlando, Fla., the company serves 5,000 businesses and non-profit organizations nationwide in financial services, healthcare, higher education, non-profit fundraising and churches.

CATHEDRAL’S WALTZ APPOINTED TO KEY USPS INDUSTRY FOCUS GROUP

Wednesday, December 09, 2015 - Rome, NY

A Cathedral Corporation executive has been selected by the U.S. Postal Service (USPS) to serve as the top industry representative on its Area Mailing Industry Focus Group. Kimberly J. Waltz, vice president, Postal Affairs and Business Development, Cathedral Corporation, will serve as the national industry co-chair of the 35-member advisory board.

The Area Mailing Industry Focus Group brings together top executives from the USPS and USPS customers to address service issues relating to first-class, periodicals and standard-mail delivery.

Waltz has more than 30 years of experience in the mailing industry and has served on a number of USPS committees, including a previous stint in the Area Mailing Industry Focus Group as Northeast Standard Mail Co-Chair. She is currently a member of the USPS Mailer Technical Advisory Committee, a former national Industry Co-Chair of the USPS National Advisory Committee, and the winner of the 2004-05 USPS Industry Member of the Year. In addition, she is a member of the Executive Committee for the Providence, R.I., Postal Customer Council and the former president of the Offering Envelope Association. Waltz joined Cathedral in 2010.

CATHEDRAL EXPANDS SOCIAL MEDIA PRESENCE

Friday, October 24, 2014 - Rome, NY

As a valued customer, you already understand how Cathedral Corporation’s personalized print and digital media services help you transform your customer information into strong relationships that drive growth. Now, Cathedral Corporation is offering our clients another way to connect with us and engage with each other through our expanded presence on popular social media channels.

These corporate social media channels offer a single place where Cathedral, Cunneen, AXIS and Student Source customers from a myriad of industries – including Financial Services, Healthcare, Higher Education, Non-profit Fundraising and Churches - can come together. No matter how we work with you – whether it’s providing financial, marketing or fundraising communications, transactional documents or customer care solutions from Rome, NY; Lincoln, RI; or Orlando, FL– we are supporting you from a single, comprehensive presence in the social media landscape. This one voice gives you the rare opportunity to engage with your peers across industry lines to share best practices, learn effective strategies, and connect with like-minded professionals eager to build robust business relationships.

Click the icon to join the conversation on:

As we embrace these immediate methods of communication, we look forward to a healthy and robust dialog that expands our knowledge of our customers and helps us all better connect in a world where relationships are ultimately our most prized business resource.

CATHEDRAL CORPORATION ACQUIRES AXIS DATA SOLUTIONS

Monday, July 07, 2014 - Rome, NY

Cathedral Corporation, a trusted provider of financial, marketing and fundraising communications for credit unions and banks, colleges and universities, nonprofit organizations, and churches, has acquired AXIS Data Solutions, an Orlando, Florida-based company that provides print, mail, and electronic presentment of transactional documents and customer care solutions to credit unions and government clients.

“Cathedral Corporation’s sustained success for 98 years reflects our focus on providing the highest quality and exceptional customer service to organizations and companies that also strive to provide the highest level of care to their members and customers,” says Cathedral Corporation President and CEO Marianne Gaige. “We recognize that each of our customers is unique, with varying needs and requirements. In the growing industries we serve, maximizing value for our customers means offering a wide range of flexible, cost-effective print and electronic communications solutions under one roof.”

Cathedral Corporation and AXIS Data Solutions have been competitors in industries they both understand, and share the same commitment to nurturing long-term customer relationships. “This purchase makes good sense for Cathedral Corporation,” says Gaige. “We expand our geographic reach and consolidate our presence in key financial and government markets. Our customers—and their members and customers—are beneficiaries, too.”

AXIS Data Solutions President David Salazar agrees. “Our acquisition by Cathedral Corporation is a welcome development in a longtime relationship of mutual respect between our companies,” he says. “As part of Cathedral Corporation AXIS joins an industry leader—fiscally sound, firmly positioned in the markets we serve, and with the leadership and potential to grow.”

Cathedral and AXIS customers can look for continued excellence in production quality and customer service and expanded capabilities in data management and security (SSAE 16 Type II certification) and full color digital print solutions.

As AXIS Data Solutions Inc., a Florida Corporation and wholly owned subsidiary of Cathedral Corporation, AXIS will function with a high degree of autonomy. All leadership and staff are remaining in their current positions, with David Salazar continuing as President and Alicia Culp as Chief Operating Officer. In addition, AXIS leadership becomes an active part of Cathedral’s senior management team.

AXIS Data Solutions, Inc., A Cathedral Company will remain based in Florida, where Cathedral has taken a long-term lease of AXIS’s existing Orlando facility. AXIS will also serve as the Southeastern US data processing and print production center for Cathedral Corporation’s customers in the religious, fundraising, and higher education markets.

CATHEDRAL CORPORATION ANNOUNCES CUNNEEN—A CATHEDRAL SOLUTION

Tuesday, October 15, 2013 - Rome, NY

Cathedral adds the experience and reach of Cunneen, a leader in Catholic stewardship and fundraising, to its CATHEDRAL ESSENTIALS® FOR GIVING suite.

Cathedral Corporation, the leading provider of Catholic stewardship envelope and direct-mail solutions, is proud to announce the addition of Cunneen to its full-services Church Division. CUNNEEN—A CATHEDRAL SOLUTION brings its tradition of trusted family leadership in Catholic offertory enhancement, capital campaign management and community engagement to the CATHEDRAL ESSENTIALS FOR GIVING suite of products and services. The acquisition widens Cathedral’s commitment to providing parishes, dioceses and organizations with a complete, seamless support structure for their mission and ministry.

“Bringing Cunneen to Cathedral is a great match for us and for our customers,” said Marianne Gaige, President and CEO of Cathedral. “Like Cathedral, Cunneen has strong family roots and a long tradition of serving the Catholic community. CUNNEEN—A CATHEDRAL SOLUTION enhances our ability to provide parishes, dioceses and organizations the highest quality resources for the whole spectrum of stewardship, fundraising and advancement, all in one place. CATHEDRAL ESSENTIALS FOR GIVING is truly unique in the Catholic stewardship universe.”

Cunneen President John Cunneen joins Cathedral as Vice President of the Church Division. “This is a win for our loyal customers who trust us to help them build a stronger future, starting today,” said Cunneen. “We can now connect them with integrated, personalized solutions for all their stewardship needs. And we can extend our proven services and trademark customer service to an even wider base, without losing the personal touch.”

Among the key services CUNNEEN—A CATHEDRAL SOLUTION provides are:

Proven Offertory Enhancement Solutions

With sustainable weekly giving increases of 25%-30%, parishes across the country have a firm foundation for ongoing mission and ministry.

Trusted Capital Campaign and Major Donor Support

Experienced, effective campaign management, major donor cultivation and pledge redemption services help parishes and dioceses build responsibly for a secure future.

Innovative Community Engagement Strategies

Engaged parishioners give more generously of money and time, attend Mass more frequently and are more active participants in all aspects of parish life. In addition to CUNNEEN—A CATHEDRAL SOLUTION, the CATHEDRAL ESSENTIALS FOR GIVING suite includes CATHEDRAL ENVELOPE SOLUTIONS, CATHEDRAL DIOCESAN SOLUTIONS and CATHEDRAL eGIVING.

To learn more about how CATHEDRAL ESSENTIALS® FOR GIVING can help your parish or diocese, please visit www.ChurchGiving.com.

About Cathedral Corporation

Cathedral Corporation offers the Cathedral Essentials® for Giving line of print and electronic communication resources, including personalized direct mail, e-marketing services, data analysis and application, and a wide range of customer care communications. Recognized in the industry for on-time and error-free performance, Cathedral Corporation has nearly a century of experience in providing Catholic churches and dioceses with stewardship support for their mission and ministry. The company employs 180 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, NY, with additional facilities in Lincoln, RI.

About CUNNEEN—A CATHEDRAL SOLUTION

Cunneen is the leading provider of offertory enhancement, capital campaign consulting and community engagement programs serving the Church in America. Founded in 1981 by Frank Cunneen and now led by John Cunneen, the firm enters its fourth decade and its new position within Cathedral with an unyielding commitment to provide solutions to enhance Catholic giving.

CATHEDRAL CORPORATION RECOGNIZED FOR HIGHLY SUCCESSFUL RECRUITMENT CAMPAIGN

Tuesday, June 05, 2012 - Rome, NY

Cathedral Corporation was recently recognized as a finalist in the United States Postal Service’s Deliver® M.A.I.L. (Marketing Achievement in Innovation and Leadership) Award™ for achieving a highly successful recruitment campaign for the Roman Catholic Diocese of Albany Catholic Schools office.

The goal of the campaign was to promote the system of Catholic secondary education within the Diocese of Albany to current students in grades 4 through 8 attending Diocesan primary schools.

Cathedral’s solution was dramatically different from the traditional approaches for Catholic-based education recruitment, such as lawn signs and billboards. Instead, Cathedral used student information to develop personalized print and digital media services to gain a competitive edge by strengthening relationships. The result was a campaign in which customized postcards containing URLs to a unique microsite were sent to four segmented audience groups: male students, female students, parents of male students and parents of female students.

Each postcard was personalized using variable data and select imagery based on the targeted student’s gender. The microsite that the recipient was directed to included his/her name, current school of record and gender-specific imagery.

“Similar to other Diocese, over the years we have had declining enrollment,” said Tish La Torre, director of institutional advancement, Diocese of Albany Catholic Schools. “Part of that was economics and part of it was that there has been competition from public schools in our area. The Cathedral program piqued the kids’ interest. It really broadened their choices, allowing them to go online themselves to look at all local Catholic school options and compare. This personalization streamlined our marketing approach to achieve better results than we’ve ever seen.”

The campaign resulted in a record 38% of recipients visiting the microsite. According to the Direct Marketing Association, the average penetration rate for a direct mail campaign to a prospect list in 2011 was 1.3%.

“We are honored to have been considered for this award by the USPS and are proud to say that this campaign reflects the same enthusiasm and knowledge we implement for each of our clients,” said Marianne Gaige, president and chief executive officer of Cathedral Corporation. “Our expertise is transforming prospect information in a way that builds stronger relationships and gets results.”

In addition to achieving record results, the Diocese was also able to track visitors for the first time ever, providing them with numerous follow-up opportunities. “Catholic education is facing many challenges, including competition for donors and decreased student enrollment,” Gaige said. “Our direct marketing programs allow for more efficient spending of recruitment dollars. Rather than diluting crucial funds with expensive billboards and signs that cannot be tracked, our results-driven solutions use targeted messaging. This ensures our approach is of interest to the audience, generates higher response rates, and results in quality leads.”

Cathedral is recognized as a national leader in transactional documents, customer care communications, personalized direct mail and e-marketing programs. Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

CATHEDRAL OFFERS EASY ACCESS, INSTANT CUSTOMIZATION WITH ONLINE ORDERING FOR CHURCH PRODUCTS

Monday, April 30, 2012 - Rome, NY

Recognizing the increasing demand on parish administrators’ time, Cathedral Corporation has launched parishessentials.com, a new online store featuring the company’s full line of church-related products.

This new website gives customers instant access to Cathedral products, including customer-friendly features that alleviate the strain on administrators and volunteers. This includes:

  • Products that can be instantly customized.
  • Real-time editing capabilities.
  • Hassle-free refilling of previous orders.

“With parishessentias.com, our customers have the convenience and flexibility to instantly design, create and customize a wide range of church communication and fund raising products,” said Marianne W. Gaige, president and chief executive officer of Cathedral Corporation. “Our customers benefit by spending much less time in the editing and approval process, providing parish administrators with the products they need faster.”

Among other features, customers also have the ability to upload their own graphics to a resource library. This turns the continuous creation of custom, branded documents into a simple and efficient process.

Cathedral is recognized as a national leader in transactional documents, customer care communications, personalized direct mail and e-marketing programs. Cathedral transforms customer information into stronger relationships that drive business growth through personalized print and digital media services.

Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

CATHEDRAL EXPANDS NONPROFIT OFFERINGS WITH ADDITION OF DIRECTOR OF CULTURAL AND FOUNDATION SOLUTIONS

Monday, April 30, 2012 - Rome, NY

Cathedral Corporation has expanded and optimized its offerings to nonprofit organizations by naming industry expert Diane LaVigna to the newly created position of national director of cultural and foundation solutions.

Cathedral, a national provider of personalized direct mail and e-marketing programs, recognized the growing need to provide specialized and strategic services to assist nonprofits in achieving and exceeding their development and membership goals.

LaVigna will draw from her years of experience in the nonprofit sector to apply variable data print and payment technologies to deliver highly customized, personalized and automated solutions. As a result, customers will enjoy dramatic improvements in the attraction, engagement, retention and growth of members and donors.

“Diane brings with her a first-hand understanding of the challenges facing nonprofits today,” said Marianne Gaige, president and chief executive officer of Cathedral Corporation. “Her expertise will guide our customers in successfully overcoming the ever-increasing competition for donor dollars and dwindling memberships with campaigns using targeted solutions, designed to save precious time and money.”

LaVigna, a Certified Fund Raising Executive, has more than 20 years of knowledge in nonprofit management, fund raising, marketing and communications. Her experience includes seven years as executive director of the New York Credit Union Foundation and eight years in development for the Albany Institute of History & Art. LaVigna earned a bachelor’s degree from Syracuse University and resides in Cohoes, N.Y.

Cathedral transforms customer information into stronger relationships that drive business growth through personalized print and digital media services. The company serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

About Cathedral Corporation

Cathedral Corporation offers the Essentials® line of printed and electronic financial communication programs, personalized direct mail, and e-marketing services. This includes the analysis and application of customer data to create transpromotional checks, statements and invoices, highly targeted direct mail and a wide range of customer care communications. Recognized in the industry for on-time and error-free performance, Cathedral Corporation serves a broad range of industries in the U.S. including financial services, health care, utilities, higher education and religious organizations. The company employs 175 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, N.Y., with additional facilities in Lincoln, R.I. and Huntsville, Ala.

DIOCESAN AND PARISH WEBINAR: INCREASED OFFERTORY PROGRAMS

Monday, April 23, 2012 - Rome, NY

Whether your goal is to enhance stewardship and accountability, improve household registrations, increase weekly envelope usage, or enhance offertory contributions overall, Changing Our World and Cathedral Corporation will share with you our experiences and best practices that will help you to reach your goals. You'll also hear from your peers as we have the privilege of being joined by Monsignor Kieran Harrington, Vicar for Communications for the Diocese of Brooklyn and Administrator of the Church of Saint Joseph. Monsignor Harrington will share with his thoughts and experiences on enhancing offertory collection.

There will be a live Q & A session immediately following the presentation. We encourage you to submit questions in advance. You may do this through the RSVP page. This webinar is free of charge.

When: Tuesday, April 24, 2012 | 2:00 pm to 2:45 pm EST | Register!

CATHEDRAL’S GAIGE HONORED AS ONE OF OUTPUTLINKS’ WOMEN OF DISTINCTION

Tuesday, October 11, 2011 - Rome, NY

Cathedral Corporation’s President and CEO Marianne W. Gaige has been recognized as one of OutputLinks Communications Group’s 2011 Women of Distinction Award recipients.

The Women of Distinction award honors women in the global print, document and high volume transaction output industries. Gaige was selected for her leadership, experience and contributions to the trade.

“At Cathedral Corporation, Marianne Gaige has transformed [the company] into an innovative leader in direct marketing, transactional and transpromo services for small and medium-sized businesses,” said award nominator Shelley Sweeney, Xerox Corporation vice president/general manager service bureau/direct marketing, production systems group/graphic communications.

Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries. The company is recognized as a national leader in transactional documents, customer care communications, personalized direct mail and e-marketing programs.

“I am humbled and honored to be included in this exceptional group of women,” Gaige said. “Their contributions have revolutionized the industry and to be recognized alongside them is rewarding. I remain committed to putting to use my experience for the benefit of Cathedral’s customers and the advancement of the industry.”

Gaige holds a bachelor’s degree from Alfred University and an MBA from the Harvard University Graduate School of Business. She currently serves on the Adirondack Bank Board of Directors, the Upstate Cerebral Palsy Board of Trustees, the Mohawk Valley Economic Development Growth Enterprise Corporation (MV EDGE) Board of Trustees, the Regional Advisory Board for Excellus Blue Cross Blue Shield, and is a Vice Chairperson of the Board of Trustees for Utica College. Marianne also serves on the Board of Trustees for the Imaging Network Group (INg), an international association of service bureaus that provide data management, printing and mailing, and electronic billing and presentment.

CATHEDRAL NAMED USPS BUSINESS ALLIANCE PARTNER

Friday, September 09, 2011 - Rome, NY

Already recognized as a national leader in transactional documents, customer care communications, personalized direct mail and e-marketing programs, Cathedral will work with the USPS to achieve superior mail performance on behalf of its customers.

As a Business Alliance partner, Cathedral will have the most up-to-date information on current and future postal service products and special promotions. Customers will benefit from enhanced solutions that will maximize their return on investment, a direct result of Cathedral’s expanded knowledge and insight gained through this partnership.

“Our years of mail processing, combined with this new partnership, further solidifies our direct marketing capabilities to help our customers drive results and help them grow,” said Marianne W. Gaige, president and CEO of Cathedral Corporation.

In 2009, the USPS reorganized its sales force and created the Business Alliance – a sector focused on understanding and enhancing the relationship of their business partners. The group’s objective is to build on these relationships to deliver outstanding service and high-value products to customers.

Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

Cathedral Corporation provides personalized marketing and financial communications services that use data, print and digital media to foster stronger customer relationships and drive business growth. With headquarters in Rome, N.Y., and facilities in Lincoln, R.I.; North Haven, Conn.; Inglewood, Calif.; and Orlando, Fla., the company serves 5,000 businesses and non-profit organizations nationwide in financial services, healthcare, higher education, non-profit fundraising and churches.

FUNDRAISING WEBINAR: A MORE EFFECTIVE DIOCESAN ANNUAL APPEAL PROGRAM

Wednesday, August 17, 2011 - Rome, NY

When: Thursday, September 29, 2011 ~ 11:30 am to 12:15 pm

SIGN UP NOW!

Annual fund campaign receipts down this year? Are your donor attrition rates increasing each year? Could you be raising more money on an annual basis?

If you are experiencing any of these issues, please join us for a FREE live webinar on September 29th; Segmentation and Personalization: A Guide to Implementing A More Effective Diocesan Annual Appeal Program.

Presented in concert with both Changing our World and Cathedral Corporation, this webinar will provide strategies that are proven to significantly enhance both the direct mail and parish support components of your annual program. Senior development staff members from the Roman Catholic Archdiocese of New York and the Diocese of Dallas will discuss how these strategies were implemented into their annual programs.

This session will include tips and tools to help your Diocesan development department, including:

  • How to secure pastor buy in to the annual fund
  • How to optimize your annual appeal direct mail program
  • How to personalize your appeal at the parish level
  • How to get the best results from your parishes

Presenters include: Gavan Mooney, Senior Managing Director at Changing Our World; Jim Kopp, National Director of Nonprofit Services at Cathedral Corporation; Channon Lucas, Interim Director, Archdiocesan Stewardship Appeal at Archdiocese of New York; and Jim Urbanus, Director of Development at Diocese of Dallas.

There will be a live Q & A session immediately following the presentation. We encourage you to submit questions in advance. You may do this through the RSVP page.

CATHEDRAL PARTNERS WITH CHANGING OUR WORLD TO OFFER SEAMLESS FUNDRAISING CAMPAIGN SERVICE

Thursday, June 16, 2011 - Rome, NY

Cathedral Corporation has formed a strategic partnership with Changing Our World, an internationally recognized fundraising consulting firm, to offer clients complete and seamless fundraising campaign service.

“This collaboration will benefit our customers by combining Changing Our World’s leadership in fundraising consulting with our expertise in executing highly personalized direct marketing and electronic communications campaigns that produce superior financial results,” said Marianne Gaige, President and Chief Executive Officer of Cathedral Corporation.

Brian Crimmins, Chief Executive Officer of Changing Our World, agreed. “Together, we can offer comprehensive services, combining our strengths in fundraising counsel and strategic guidance with tailored direct-mail expertise. We are offering a unique package, providing everything for the client, start to finish.”

Cathedral had its beginnings as a church envelope company nearly 100 years ago, and has grown to serve more than 5,000 clients including credit unions, banks, educational and health care institutions, utilities and other industries in a variety of fields. It received “Best of the Best” awards from Xerox Corp. for direct mail in 2009 and for transpromo in 2010. Last fall, Cathedral received the Direct Mail Association’s Innovations Award for its multi-channel communications campaign for the Catholic Diocese of Erie, PA.

One of Cathedral’s strengths is the soundness of its data protection and validation measures, which ensure the confidentiality of client data and correct addressing of direct mail. The corporation holds SAS70 Level II certification, the top rating an organization can receive, through an external audit of quality control of its print and mail services.

Changing Our World is an internationally regarded fundraising firm, working with its nonprofit clients to raise hundreds of millions of dollars, develop innovative partnerships, and grow to meet changing needs. Changing Our World services nonprofit organizations across various sectors, including; faith-based, independent and Catholic schools, higher education, healthcare, human services and international relief and development. Changing Our World develops and executes effective strategies for its clients based on an understanding of their unique challenges and opportunities; the expectations of donors, consumers, and stakeholders; and the dynamics of the marketplace.

About Cathedral Corporation

Cathedral Corporation offers the Essentials® line of printed and electronic financial communication programs, personalized direct mail, and e-marketing services. This includes the analysis and application of customer data to create transpromotional checks, statements and invoices, highly targeted direct mail and a wide range of customer care communications. Recognized in the industry for on-time and error-free performance, Cathedral Corporation serves a broad range of industries in the U.S. including financial services, health care, utilities, higher education and religious organizations. The company employs 175 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, NY, with additional facilities in Lincoln, RI; St. Louis, MO; and Huntsville, AL.

About Changing Our World

Changing Our World is an international consulting firm providing personalized solutions in all areas of fundraising and philanthropy. With a staff of more than 100 professionals in three areas of practice – Fundraising, Corporate Social Engagement, and Interactive Services – Changing Our World is the trusted adviser to the world’s leading nonprofit organizations, corporations, private foundations, and philanthropic individuals. The firm’s ability to effectively collaborate to deliver innovative solutions, share best practices, and understand the nuanced strategies that drive clients across the sector forward is what differentiates them from their competitors. Headquartered in New York, Changing Our World also has offices in London, Los Angeles, Washington DC, and Boston. For more information please visit www.ChangingOurWorld.com

CATHEDRAL SELECTED AS NAFCU PREFERRED PARTNER FOR FINANCIAL SERVICES PRINT AND E-COMMUNICATIONS

Monday, May 09, 2011 - Rome, NY

Cathedral Corporation has been selected by NAFCU Services Corporation as its Preferred Partner for printed and electronic financial communication programs, personalized direct mail and e-marketing services. These solutions include statements and many other forms of communications and marketing initiatives.

NAFCU member benefits and other details of the partnership may be viewed at www.nafcu.org/cathedral .

Statement printing has evolved from a straightforward service of printing and mailing member account information to a far more advanced and differentiated solution, including cross-promotion and targeted marketing opportunities. Cathedral helps credit unions maximize these opportunities by using a sophisticated technology that analyzes and applies existing member data to create cross-promotional checks, statements and invoices, highly-targeted direct mail and a wide range of member care communications including electronic communications such as e-statements.

Cathedral's intelligence-driven communications are aimed at enhancing a credit union's member relationships. Its solutions add value to monthly and daily documents, generating new business opportunities, building relationships and helping credit unions compete in the marketplace.

“Credit unions have an immense amount of member data that’s just waiting to do more. We take that valuable data and make it work for the credit union with highly-targeted marketing campaigns,” explains Marianne Gaige, president and CEO of Cathedral Corporation. “Whatever the goals of the credit union are – attracting new members, converting members into new business – we can help reach them by maximizing marketing opportunities among communications that the credit union, in many cases, is already doing.”

“Printing statements used to be a simple process, but with technology comes all sorts of opportunities to leverage data. Cathedral’s individualized data-driven approach to member communications is unmatched,” said NAFCU Services president David Frankil. “Cathedral really takes the time to understand a credit union’s business goals to build a multi-channel communications solution that’s reliable and effective.”

To earn the distinction of Preferred Partner, providers undergo an extensive qualification and evaluation process including consideration and approval by the NAFCU Services Products & Services Advisory Committee comprised of NAFCU member credit union executives. Learn more .

About Cathedral Corporation

Cathedral Corporation offers the Essentials™ line of printed and electronic financial communication programs, personalized direct mail, and e-marketing services. This includes the analysis and application of customer data to create trans-promotional checks, statements and invoices, highly targeted direct mail, and a wide range of customer care communications. Recognized in the industry for on-time and error-free performance, Cathedral Corporation serves a broad range of industries in the U.S. including financial services, health care, utilities, higher education, and religious organizations. The company employs 175 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, N.Y., with additional facilities in Lincoln, R.I., Buffalo, N.Y., St. Louis, Mo., and Huntsville, Ala.

About NAFCU Services Corporation

NAFCU Services Corporation is a wholly owned subsidiary of the National Association of Federal Credit Unions (NAFCU). Since 1975, NAFCU Services has partnered with the industry’s leading solutions providers to offer value-added products and services at a discount to credit unions. Currently, it offers 30 Preferred Partner programs to the credit union community and maintains the credit union locator website CULookup.com. For more information about NAFCU Services Corporation, please visit www.nafcu.org/nafcuservices .

WETJEN NAMED SENIOR VP OF BUSINESS SALES FOR CATHEDRAL CORPORATION

Tuesday, April 19, 2011 - Rome, NY

Cathedral Corporation, a national provider of transactional documents, customer care communications, personalized direct mail and e-marketing programs, has named print industry veteran Tom Wetjen its senior vice president of business sales.

Wetjen, who spent more than three decades helping to keep Xerox on the leading edge in a changing marketplace, will be responsible for leading the current sales organization and sales management process, growing business, developing new markets and expanding market coverage.

“Tom has been actively involved in bringing world-class solutions to the graphic arts market around the world,” said Marianne Gaige, president and chief executive officer of Cathedral Corporation. “Our customers will benefit from the global reputation and graphic arts experience he has fostered over the years.”

Wetjen retired from Xerox Corp. in 2008 as vice president for worldwide graphic communications, which included responsibility for global marketing of graphic communications. He then was hired as president of Graphic Communications World and publisher of the Greensheet, a 40-year-old bimonthly newsletter targeted to owners of commercial printing companies. Wetjen redirected the publication from news reporting to industry analysis.

Wetjen has been inducted into the National Association for Printing Leadership's Walter E. Soderstrom Society. Named for one of the late founders of NAPL, the Soderstrom Society is an honors organization providing industry leaders with the opportunity to exchange ideas, suggest improved practices, and recognize the contributions of their peers.

He has also served on several print-trade boards including the National Association for Printing Leadership, Printing Industries of America Affiliates and the Digital Imaging Customer Exchange.

Wetjen holds a bachelor of science in business management from Fairleigh Dickinson University.

Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

In fall 2010, Cathedral received a Direct Marketing Association Innovations Award for its multi-channel communications campaign developed for the Diocese of Erie. The campaign targeted 5,000 lapsed donors and resulted in 600 pledges totaling more than $125,000 within weeks of deploying the campaign.

The firm received Xerox Corp.’s “Best-of-the-Best” award in transpromo in 2010 for its work with Citadel Credit Union for which it redesigned its customer statements, adding color to highlight key information such as deposit and loan balances, helping to eliminate customer confusion.

Cathedral earned its first “Best-of-the-Best” award for direct marketing in 2009 for its work with St. Mary’s University of San Antonio, Tex., which drove record student search response, applications and enrollment with a personalized direct marketing piece for prospective students.

PERSONALIZED URLs WORK FOR NONPROFITS

Friday, April 01, 2011 - Rome, NY

Today, every fundraiser understands that direct mail can't do it all. Any campaign needs the other channels, to some extent ... and ideally on the same page. And while the closely coordinated direct-mail and e-mail campaigns are both popular and successful today, perhaps the most effective demonstration of the offline-online marriage is a personalized URL (PURL) campaign.

The Diocese of Erie is the first diocese in the United States to develop, implement and deploy a PURL program for its fundraising efforts. The level of sophistication of the targeted messaging and audience segmentation made this campaign particularly innovative when compared to previous efforts.

Read more about how Cathedral helped the Diocese of Erie implement this program at:

http://www.fundraisingsuccessmag.com/article/personalized-url-report-shows-purls-help-fundraisers-increase-membership-donations/1

BULL NAMED NATIONAL SALES ACCOUNT MANAGER FOR CATHEDRAL

Friday, February 04, 2011 - Rome, NY

Cathedral Corporation, a national provider of transactional documents, customer care communications, personalized direct mail and e-marketing programs, has named David M. Bull a national sales account manager for financial services communications.

Bull, who has more than 15 years of sales and sales management experience, will be responsible for business development in the bank and credit union market, specializing in developing customized solutions to meet the business and communication objectives of prospective customers.

“While David comes to Cathedral Corporation from a different background, his professional approach to the sales process will bring him success,” said Steve Miller, director of financial services communications. “He has a strong sense of detail which will assist him in working with financial services prospects to understand their business situation and develop innovative solutions for them.”

Bull spent more than a decade in sales and management positions representing Yamaha Golf Car products, moving to sales manager for more than 500 golf course accounts. In 2005, he also founded his own business, Golf2Go Inc., a mobile group golf instructional events company, which has served more than 300 clients.

Bull holds a bachelor’s degree in Business Administration/Management from Le Moyne College, an MBA from the SUNY Oswego School of Business, and a Master of Science degree in Entrepreneurship and Emerging Enterprises from the Whitman School of Management at Syracuse University.

Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

The firm received Xerox Corp.’s “Best-of-the-Best” award in transpromo in 2010 for its work with Citadel Credit Union, for which it redesigned its customer statements, adding color to highlight key information such as deposit and loan balances, which helped to eliminate customer confusion.

Using GMC Software Technology, Cathedral helped Citadel to instill a sound data management and preparation process, and to add communication value, added variable messaging and photo options – as many as 10 different messages to 10 different member groups in a single billing cycle — all in digital color, which increases visibility and improves response rate.

In fall 2010, Cathedral received a Direct Marketing Association Innovations Award for its multi-channel communications campaign developed for the Diocese of Erie. Cathedral earned its first “Best-of-the-Best” Award for direct marketing in 2009 for its work with St. Mary’s University of San Antonio, Tex., which drove record student search response, applications and enrollment with a personalized direct marketing piece for prospective students.

CATHEDRAL NAMES McMANIMON NATIONAL SALES ACCOUNT MANAGER

Friday, February 04, 2011 - Rome, NY

Cathedral Corporation, a national provider of transactional documents, customer care communications, personalized direct mail and e-marketing programs, has named Rick McManimon a national sales account manager for financial services communications.

McManimon, who has worked 28 years in the print industry, largely in the business communications field with a focus on new business development, will be responsible for business development in the bank and credit union market, specializing in developing customized solutions to meet the business and communication objectives of prospective customers.

“Rick has over 25 years’ experience in the financial document industry and comes to Cathedral with a background that will allow him to develop solutions using the technology and production enhancements that Cathedral Corporation provides,” said Steve Miller, director of financial services communications. “His understanding of the environment financial institutions currently operate in and their need for innovative document communications alternatives will help him provide value to his prospects and customers.”

McManimon most recently served as New England Credit Union League account director and director of sales for Winbrook Associates in Billerica, Mass., responsible for managing sales and account directors, identifying sales opportunities and improving processes to enhance client relationships.

He previously worked in sales and business development for Vestcom, West Caldwell, N.J.; Curtis 1000, Atlanta; W.A. Wilde Co., Holliston, Mass.; and Moore Corp./R.R. Donnelley, Chicago.

Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

The firm received Xerox Corp.’s “Best-of-the-Best” award in transpromotional marketing in 2010 for its work with Citadel Credit Union, for which it redesigned its customer statements, adding color to highlight key information such as deposit and loan balances, which helped to eliminate customer confusion.

Using GMC Software Technology, Cathedral helped Citadel to instill a sound data management and preparation process, and to add communication value, added variable messaging and photo options – as many as 10 different messages to 10 different member groups in a single billing cycle — all in digital color, which increases visibility and improves response rate.

In fall 2010, Cathedral received a Direct Marketing Association Innovations Award for its multi-channel communications campaign developed for the Diocese of Erie. Cathedral earned its first “Best-of-the-Best” Award for direct marketing in 2009 for its work with St. Mary’s University of San Antonio, Tex., which drove record student search response, applications and enrollment with a personalized direct marketing piece for prospective students.

CATHEDRAL CORPORATION WINS INNOVATION AWARD FROM DIRECT MARKETING ASSOCIATION

Thursday, October 21, 2010 - Rome, NY

Cathedral Corporation has received a Direct Marketing Association Innovations Award for its multi-channel communications campaign developed for the Diocese of Erie. The goal of the campaign was to reinvigorate lapsed donors using a series of three postcards to drive them to personalized URLs to reconnect, followed by a direct-mail solicitation.

The postcards themselves did not directly solicit the lapsed donors but focused on the question “What Does It Mean to be Catholic?” with a series of answers available through the recipient’s personalized URL.

The campaign, which targeted 5,000 lapsed donors who had not contributed over a four-year period despite annual solicitations, resulted in more than 600 contributions totaling more than $125,000 within weeks of deploying the campaign.

“We are pleased and honored to have received the Innovations Award from the Direct Marketing Association, recognizing both the strategy and execution of the program developed for the Diocese of Erie,” said Marianne W. Gaige, president and CEO of Cathedral Corporation. “Programs like these are the future of marketing in this age of the Internet and I am so proud that we are among the leaders.”

The Diocese of Erie is the first diocese in the United States to use a PURL program to reach out to lapsed donors, and its success represents a 100-percent increase over previous efforts. Given the attrition of donors in the past decades, when other campaigns to target lapsed donors have achieved success rates in the .05 percent to 2 percent range, the campaign may serve as a model for future outreach programs.

“This integrated communication program allowed the diocese to reconnect with and reacquire lapsed donors,” said James Kopp, national director of diocesan accounts for Cathedral Corporation. “With strategic use of multi-channel media we are able to help our clients reverse downward trends in the philanthropic field and reinvigorate relationships with their members. This approach is relevant to any not-for-profit development professional who has been frustrated with the results of traditional single-channel campaigns.”

The DMA Innovation Awards recognize innovative advances being made in the field of direct and digital marketing technology that have influenced and improved the marketing industry.

The award is Cathedral Corporation’s second major industry award in 2010 and its second direct-mail honor in two years. Cathedral received Xerox Corp.’s “Best-of-the-Best” award in transpromo earlier this year for its work with Citadel credit union. The project included redesigning the credit union’s statements, adding color to highlight key information such as deposit and loan balances, and instilling a sound data management and preparation process.

Cathedral serves a wide range of businesses including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

CATHEDRAL CORPORATION PRESENTS FIRST SCHOLARSHIP IN MEMORY OF CHAIRMAN OF THE BOARD JAMES L. SALERNO

Tuesday, October 12, 2010 - Rome, NY

Cathedral Corporation has presented its first scholarship in memory of the late James L. Salerno, former Cathedral chairman and CEO.

The scholarship was presented to Sheila Homalon of Hudson, a student at Columbia-Greene Community College, where Salerno had served on the board. His wife, Jill Salerno, who serves as president of the Columbia-Greene Community Foundation, and Marianne W. Gaige, president and CEO of Cathedral Corporation, made the presentation.

Salerno served as chairman of the board and CEO of Cathedral Corporation from 1991 until his death in 2008. A graduate of Union College in Schenectady, N.Y., he had served on the committee that helped to establish Columbia-Greene Community College, and served on its board for a decade.

“Jim saw the need for both youth and adults to continue to grow and pursue their education, and invested countless hours in making that possible for so many students at Columbia-Greene Community College,” Gaige said. “He served on the board at Columbia-Greene because he believed in the power of education to help people achieve their dreams. We at Cathedral see this scholarship, which continues our commitment to investing in people and in the community, as a very appropriate way of remembering this special person.”

Cutline: Columbia-Greene Community College student Sheila Homalon, second from left, of Hudson, receives the James L. Salerno Cathedral Corporation Scholarship from Cathedral's president and CEO Marianne Gaige, second from right, and Jill Salerno, right, wife of the late James Salerno and president of the Columbia-Greene Community Foundation, as foundation executive director Joan Koweek looks on.

CATHEDRAL CORPORATION EARNS XEROX’S ‘BEST-OF-THE-BEST’ AWARD FOR TRANSPROMO

Tuesday, July 20, 2010 - Rome, NY

Cathedral was recognized for its work with Citadel Federal Credit Union, has been producing its statements in black-and-white on pre-printed stock. Citadel was seeking ways to make its statements easier to understand and more engaging to the reader.

Cathedral redesigned the statements, adding color to highlight key information such as deposit and loan balances, which helped to eliminate customer confusion. Using GMC Software Technology, Cathedral helped Citadel to instill a sound data management and preparation process.

To add communication value, Cathedral added variable messaging and photo options – as many as 10 different messages to 10 different member groups in a single billing cycle — all in digital color. The use of color increases visibility and improves response rate.

“We are honored to be recognized as ‘Best-of-the-Best’ by our partner, Xerox Corporation,” said Marianne Gaige, president and CEO of Cathedral. “The ability to combine digital, full-color marketing messages, graphics and photos with its redesigned statements is what has made this project such a success for Citadel. The revamped statements have helped them to cut production and mailing costs by reducing the need for individual direct-mail offers.

“As the economy moves forward, we are excited about helping our clients meet their sales and marketing goals with more effective, efficient communications,” Gaige said.

In addition to its credit union and banking clients, Cathedral serves a wide range of businesses including educational and health care institutions, utilities, religious organizations and a variety of industries. Xerox’s Best-of-the-Best awards were selected from entries submitted by its Premier Partners, comprising 730 members in 48 countries on six continents .

JOIN MARIANNE GAIGE ON XEROX GIMBEL GOLD WEBINAR “PROFITING THROUGH CUSTOMER COMMUNICATIONS”

Friday, June 04, 2010 - Rome, NY

Cathedral Corporation’s President and CEO, Marianne W. Gaige, will participate in the latest Gimbel Gold Webinar, sponsored by Xerox and GMC Software, “Profiting through Customer Communications,” on Tuesday, June 8, 2010, from Noon to 1:00 p.m. ET

Designed for managers of print service firms, the webinar will address challenges in differentiating their customers in today’s market, and highlight effective solutions developed by leaders in the print service industry.

From the Xerox website www.seeuthere.com/XeroxWebinarJune8Profiting:

Increasingly, companies in all industries are looking for better ways to personalize and unify their customers' experience by engaging them through more relevant and inspiring communications. Whether the communication vehicles are bills, statements, notifications, newsletters, direct marketing, or Web and other types of electronic communications, the goal is to deliver remarkable content customized to the recipients.

Building new applications and new opportunities for clients is crucial. As a Print Service Provider, the approach for application development has been traditionally focused on the production process. However, to drive new business and expand client relationships you need to engage your customers differently by understanding their goals and objectives and help them build the opportunities to engage their customers.

Through the “Profiting through Customer Communications” webinar we will discuss steps to capture new business opportunities, with the goal of developing new approaches to engage customers and the applications that are a point of differentiation in today’s challenging market.

Recognized print providers, including Cathedral Corporation, will highlight new applications they have developed and how they were able to build profitable communications for their customers.

For more information, please see:

www.seeuthere.com/XeroxWebinarJune8Profiting
http://whattheythink.com/news/index.cfm?id=1693
http://rogergimbel.com/
http://www.gmc.net/

Cathedral Corporation is a national provider of transactional documents, customer care communications, personalized direct mail and e-marketing programs.

CATHEDRAL CORPORATION UNVEILS XEROX 980;OFFERS FLASH-FUSED, MULTIPLE DATA STREAM PRINTING

Monday, April 26, 2010 - Rome, NY

Cathedral Corporation has unveiled its new Xerox 980 Color Continuous Print Feeding System, featuring innovative flash-fusing technology that provides customers with high-quality imaging that is both fast and cost-competitive, during a customer briefing at its Rome production facility today.

The event featured keynote presentations by Doug Lord, Xerox US Solutions Group President, Marianne W. Gaige, President and CEO, and Aart Knyff, Cathedral’s Executive Vice President of Operations.

The system’s 600-dpi quality offers complex document production and flash-fusing technology, which enhances output quality while enabling the use of a wide range of media. This provides high-resolution, high-speed production of color transactional or transpromo documents, direct mail, books, manuals and other applications.

“We are pleased to be able to take our customers’ printing options to a yet higher level,” said Marianne W. Gaige, president and CEO of Cathedral Corporation. “This acquisition allows us to continue to meet our goals of outstanding quality and continuous improvement to support our customers’ ever-changing needs.”

The Xerox 980, which is essentially a pairing of two Xerox 490 Color Continuous Feed print Systems, prints at 600-dpi resolution and maintains its rated speed when printing either in color or black-and-white, regardless of the number of colors used or the weight of the paper. It prints 226 feet per minute or 493 images per minute two-up, simplex on 8 ½ by 11 paper, and 986 images per minute when in the duplex configuration.

This increases the options available for Cathedral’s customers to add transpromo messaging to their transactional documents, saving time and mailing costs while increasing sales and customer satisfaction. Cathedral Corporation is a national provider of transactional documents, customer care communications and personalized direct mail and e-mail marketing programs.

CATHEDRAL CORPORATION EARNS SAS 70 RECERTIFICATION; ASSURES CUSTOMERS OF DATA SECURITY

Tuesday, September 15, 2009 - Rome, NY

Cathedral Corporation, a national provider of transactional documents, customer care communications and personalized direct mail and e-marketing programs, has earned SAS 70 recertification.

Developed by the American Institute of Certified Public Accountants, the Statement on Auditing Standards (SAS) No. 70, Service Organizations, is a widely recognized auditing standard that signifies that a service firm has been through an in-depth audit of its control objectives and activities, including controls over information technology and related processes.

SAS 70 is a standard that indicates Cathedral has been through a rigorous audit of its control procedures, assuring its customers --- which include major health care companies, banks and credit unions --- that the demanding measures used to ensure the integrity of their clients’ data have met or exceeded the most exacting standards in the field.

Aart Knyff, Cathedral’s vice president and director of operations, explained that Cathedral first went through the SAS 70 Type I and Type II certification process, which is an annual procedure, in January 2008. This year, Cathedral went directly to Type II recertification, which included random samplings and validation of processes.

Knyff cited the example of the company’s check and remittance print and inserting process. Cathedral’s standard operating procedure calls for validation of a sample of the documents, checking for line spacing against ANSI standards and for magnetic toner density, and maintains those records for seven years. SAS 70 auditors reviewed both process and records to ensure Cathedral had done so, throughout the audit period.

“The security of our clients’ data is tested, all the way through to process and control, and our process validated,” Knyff said. “For our clients, it guarantees security. It ensures our processes are correctly designed for the work under management, and that the processes are indeed in place and being utilized.”

In today’s competitive global economy, service providers must demonstrate quality controls and information assurance processes that safeguard the data of their customers. A SAS 70 audit report allows an independent auditor to issue an opinion on a service organization’s description of quality controls, especially important under the requirements of Section 404 of the Sarbanes-Oxley Act of 2002, which have made SAS 70 audit reports even more important to the internal controls reporting process.

“SAS 70 certification is an unbiased, third-party verification of our process and quality,” Knyff said. “Many firms may say they have great quality. Here at Cathedral, we do, and our recertification is proof.”

CATHEDRAL SPONSORS 21st ANNUAL SEFCU FOUNDATION LABOR DAY 5K

Thursday, September 03, 2009 - Rome, NY

Cathedral is proud to support the event taking place on Monday, September 7th at the SEFCU Headquarters at 700 Patroon Creek Blvd. in Albany, NY. Money raised by the event goes directly to Gilda’s Club Capital Region, which was founded in honor of Comedienne Gilda Radnor who died of ovarian cancer in 1989. The race is now in its second decade. To date, the race has raised over $167,000 to support human services organizations in the Capital Region. The race consists of a 5k race for adults, a 5k walk, and a traditional 1k Fun Run for children under 10 years of age. Over 600 runners participate with a goal to exceed the number of runners each year. For more information on Gilda’s Club, please visit www.gccrny.org

CATHEDRAL CORPORATION ADDS INSERTING TECHNOLOGY TO PROVIDE FLEXIBILITY, AUTOMATED DATA VALIDATION

Tuesday, September 01, 2009 - Rome, NY

Cathedral Corporation, a national provider of transactional documents, customer care communications and personalized direct mail and e-marketing programs, has acquired inserting technology that will allow its clients to customize their mailings to a range of clients while providing automated data validation.

Aart Knyff, Cathedral’s executive vice president and director of operations, explained that the right-angle transfer, a specialized piece of inserting equipment, allows Cathedral to merge two different print streams --- for example, one black-and-white and one color --- with 100-percent quality.

The new functionality enables Cathedral’s clients to send statements to their customers, customizing color pieces only for their high-value customers, from a single print run and mailing.

“For instance, this gives you the ability to add a beautiful color front page to certain clients, while running the remainder in black-and white,” Knyff said.

In addition, the equipment verifies the commands against a data file to ensure 100-percent quality, further enhancing Cathedral’s ability to deliver on its quality guarantee to its customers.

The new inserting technology scans an account and, if a page is missing, goes back to the data file, determines the precise page that is missing and ties the problem to a specific record in the file. It will also track that statement throughout its lifecycle on the machine, and if an operator opens the machine to correct a problem, will maintain a record of that as well.

Knyff said that the new equipment also enhances Cathedral’s ability to provide automated data verification on oversized, 9x12 or 10x13 packages.

The new capability allows Cathedral’s clients to improve their levels of quality and service to their customers by allowing them to differentiate service to high-value customers at a competitive cost, with 100-percent quality.

KOPP JOINS CATHEDRAL AS DIRECTOR OF DIOCESAN ACCOUNTS

Sunday, August 30, 2009 - Rome, NY

Cathedral Corporation, a national provider of transactional documents, customer care communications and personalized direct mail and e-marketing programs, has named James M. Kopp director of diocesan accounts.

“Cathedral has been working with parishes for nearly 100 years. With Jim’s experience at the diocesan level, we offer a strategic, long-term perspective to assist in elevating giving at both the parish and diocesan levels,” said Marianne Gaige, president and CEO of Cathedral Corporation.

In October, Kopp will serve as a speaker for the International Catholic Stewardship Council’s 2009 “Strategies for Dynamic Foundations” seminar in Dallas, where he will discuss “Marketing Your Mission.”

He has published numerous articles on strategic planning, grant writing and leadership development within complex organizations, and presented to state and national, corporate and nonprofit leadership groups on developing competencies in fundraising and strategic planning.

“Jim’s comprehensive experience as a senior development officer, including creation and implementation of successful fundraising programs, combined with his experience in managing diocesan development programs, is a tremendous advantage for Cathedral’s customers,” Gaige said.

Kopp spent nearly four years as executive director of development for the Roman Catholic Diocese of Albany, where he coordinated an $8 million annual fund program, implemented comprehensive major gifts and donor stewardship programs, managed a $33 million foundation and coordinated parish and program campaigns for 30 schools, 14 Catholic Charities agencies and 165 parishes.

“My goal is simply to make Cathedral the firm of choice for diocesan development programs,” Kopp said.

Kopp has served as director of development for Capital Repertory Theatre in Albany, the largest subscribed arts organization in the Capital region; director of donor relations and major gifts for Albany College of Pharmacy; and vice president of institutional advancement and senior assistant to the president of Green Mountain College, Poultney, VT, where he previously served as dean of students.

He also held associate and assistant dean positions at Knox College, Galesburg, IL,, and Keuka College, Keuka Park, NY, respectively, and most recently served as executive director of business development at Creative Communication Associates in Albany.

Kopp holds a bachelor of arts degree in English from Cathedral College, Douglaston, NY, and a master of arts in literature from the University of Maine.

CATHEDRAL PARTNERS WITH FSSI TO EXPAND REACH AND IMPROVE SERVICE

Friday, August 21, 2009 - Rome, NY

Cathedral Corporation, a national provider of transactional documents, customer care communications, personalized direct mail and e-marketing programs, is partnering with California-based Financial Statement Services Inc. (FSSI), a full-service print and mail outsourcing company, to expand its geographic reach and speed delivery of services to customers.

“FSSI is a perfect fit as a partner for Cathedral, as an established company with the same guiding principles, 100-percent quality and exceptional customer service,” said Marianne Gaige, president and CEO of Cathedral Corporation. “Some of our largest customers had asked us to put a location on the West Coast. Now, we provide the data file and FSSI prints and dispatches it the same day.”

Jennifer Dietz, president of FSSI, agreed. “Both companies have been seeking an established partner on the opposite coast with a likeminded commitment to quality, client-focus and technology,” she said. “I believe the two companies and cultures are a great match because we have similar management philosophies, technologies, quality processes and goals. FSSI can offer our clients Cathedral’s best-in-class e-presentment capability. Similarly, Cathedral can now make available FSSI’s letterStreamOne dynamic correspondence solution.”

The key benefits to customers are speed and convenience with continued high quality and customer service, Gaige said. “Because FSSI is of a similar size to Cathedral, our partnership has essentially doubled the production capacity available to our customers.”

Dietz said the partnership will allow her company to offer clients East Coast disaster recovery and distributive printing and mailing services.

CATHEDRAL PARTNERS WITH CALIFORNIA FIRM

“With these new geographic advantages, both companies will be able to open up new markets, regions and opportunities without making us direct competitors. Clients and customers served by both companies will benefit tremendously.”

CATHEDRAL CORPORATION PRESIDENT, CEO, RECEIVES 2009 MOHAWK VALLEY YWCA OUTSTANDING WOMEN AWARD

Friday, July 10, 2009 - Rome, NY

Marianne W. Gaige, president and CEO of Cathedral Corporation, recently received the YWCA Mohawk Valley’s 2009 Salute to Outstanding Women Award.

The award, presented at the 20th Anniversary Salute to Outstanding Women Luncheon, honors women who live or work in Oneida or Herkimer counties and have demonstrated excellence and leadership in their career paths and communities, according to the YWCA.

An accomplished executive in high-growth companies, Gaige became a senior manager with Cathedral in 1992, was appointed president and chief operating officer in 1996 and chief executive officer in 2008. Prior to joining Cathedral, she was a manager with Price Waterhouse and a consultant with the Atlanta-based firm McMann & Dee.

Gaige has worked with many companies on strategic planning and improvement of operating efficiencies. She holds a bachelor of science degree in accounting from Alfred University and an M.B.A. from Harvard University’s Graduate School of Business. She is also a certified public accountant.

Gaige is the former Treasurer of the Mohawk Valley Economic Development Growth Enterprise Corporation (EDGE), and currently serves as a member of the EDGE Board of Trustees and the Utica Industrial Development Corporation Board of Directors.

Gaige has served on the Board of Trustees of the Imaging Network Group (INg), an international association of service bureaus, for more than 10 years. She serves on the Liberty Mutual Upstate NY Advisory Board, the St. Elizabeth Hospital Board of Trustees, the Upstate Cerebral Palsy (UCP) Board of Trustees; and the Cerebral Palsy Association Foundation Board, and is a vice chair of the Board of Trustees for Utica College.

Gaige lives in Holland Patent with her husband, Attorney Peter O. Gaige.

MASSEUR JOINS CATHEDRAL CORPORATION AS VP — SALES; BRINGS EXPERIENCE IN SALES AND SERVICE EXCELLENCE

Thursday, April 23, 2009 - Rome, NY

Cathedral Corporation, a national provider of transactional documents, customer care communications and personalized direct mail and e-marketing programs, has named Jerry Masseur its Vice President of Sales.

“Jerry’s reputation for integrity and service excellence — not only with customers, but also with employees — is a perfect fit for Cathedral,” said Marianne Gaige, President and CEO of Cathedral Corporation. “His mission in joining us is to move sales and customer relationships to even higher levels of service. We welcome his expertise and experience in sales leadership and look forward to a future of continued growth with Cathedral.”

Masseur comes to Cathedral Corporation from Danka Enterprise Solutions, Waltham, Mass., where he served as area vice president and led his region to No. 1 in the country, producing more than $1 million per month in new account revenue. Masseur excels at directing award-winning sales teams, retaining high-value employees, building company profitability and identifying areas for revenue growth.

“One area of focus for me is to develop our valued sales employees so that they overachieve by becoming better partners with our customers,” Masseur added. He has established concentric sales territories for improved contact and continuity with customers, and plans to establish a telemarketing arm to further improve customer service and retention.

Another growth area will be facilities management, under which Cathedral provides printing and data management equipment and staffing for firms. This solution allows customers to avoid capital investment and human resource expenses, while offering fixed costs and guaranteed quality. Cathedral also can provide data crisis management capabilities, keeping copies of data and stepping in seamlessly to provide service in the case of natural or other disasters.

“Jerry is uniquely qualified to lead our facilities management and disaster recovery services to a position of unparalleled strength in this essential area, providing service excellence in the challenging new economy,” Gaige said.

Masseur previously held regional and global accounts management positions with major firms in the document solutions and telecommunications management fields, including Lanier World Wide, Konica/Minolta and MCI WorldCom.

“Cathedral is a company of the highest integrity, and provides each customer with personalized solutions and service excellence,” Masseur said. “The expectation is 100-percent quality, and that is my background as well. Anything less is unacceptable.”

Masseur holds a B.S. in Business Management from St. Regis University.

CATHEDRAL CORPORATION NAMED XEROX’S ‘BEST-OF-THE-BEST’ IN DIRECT MARKETING

Wednesday, April 15, 2009 - Rome, NY

Cathedral Corporation, a national provider of transactional documents, customer care communications, personalized direct mail and e-marketing programs, has earned Xerox Corp.’s “Best-of-the-Best” award in direct marketing for 2009.

Xerox’s Best-of-the-Best awards, announced at the PRINT09 trade show in Chicago, recognize innovation and results-generating applications through a multinational competition.

Cathedral was recognized specifically for its work with St. Mary’s University of San Antonio, Texas, driving record student search response, applications and enrollment with a personalized direct marketing piece for prospective students that segmented the presentation according to gender, residency, desired course of study and activities.

The digital full-color mail piece and use of targeted lists expanded the school’s inquiry pool by 40 percent, and supported the institution’s strategic goal of increasing its geographic reach, with the fall 2008 class including students from seven other U.S. states in addition to Texas, the District of Columbia and 15 foreign countries.

“We are honored to be recognized as ‘Best-of-the-Best’ by a corporation of the caliber of Xerox,” said Marianne Gaige, president and CEO of Cathedral Corporation. “The fact that we were able to combine beautiful, relevant full-color images of the school and its surroundings with marketing messages that were targeted specifically to the individual students’ interests is what made this mailing so successful for St. Mary’s University. We are excited about the prospect of developing similar personalized marketing campaigns for our clients to help them meet their marketing and sales goals.”

In addition to its higher education clients, Cathedral serves a wide range of businesses including financial and health care institutions, utilities, religious organizations and a variety of industries.

In addition to direct marketing, Xerox recognized excellence in five other categories, including books, collateral, offset and digital, photo specialty and transactional promotional, selecting winners on the basis of image quality, ease of trade show reproduction, business results and use of Xerox technology. Ten winners and six honorable mentions were selected from among entries submitted by Xerox’s Premier Partners, including 730 members in 48 countries.

CATHEDRAL CORPORATION ELECTS FILA BOARD CHAIRMAN

Wednesday, March 25, 2009 - Rome, NY

Cathedral Corporation, a national provider of transactional documents and personalized direct mail and e-marketing services, announced that G. Frank Fila was recently elected chairman of the company’s nine-member board of directors.

Presently retired, Fila previously worked in domestic and international sales and marketing for the Parke-Davis division of Warner Lambert before joining CIBA-Geigy as a product director. He was subsequently appointed executive director of product management.

Fila became Chief Operating Officer of Healthways Communications in 1993 and three years later founded the Market Development Group (MDG), which provides strategic marketing support to the pharmaceutical and biotechnology industries. Following the acquisition of MDG by Omnicom’s Diversified Agency Services in 2005, he retired as the company’s CEO two years later.

A member of Cathedral Corporation’s board of directors since 1988, Fila is also a trustee of the Messiah Community Resource Corporation and the scholarship committee co-chair of the 200 Club of Morris County.

Fila graduated cum laude from Siena College with a Bachelor of Science degree in economics and served as an officer in the U.S. Army Air Defense Artillery.

CATHEDRAL CORPORATION NAMES THERIOT DIRECTOR OF CUSTOMER IMPLEMENTATION

Tuesday, March 24, 2009 - Rome, NY

Cathedral Corporation, a national provider of transactional documents, customer care communications and personalized direct mail and e-marketing programs, recently announced the appointment of Clark Theriot to the position of Director of Customer Implementation.

In his new position, Theriot will develop and manage the implementation of customer programs for Cathedral’s various product and service offerings. He will be responsible for monitoring program implementation and will serve as the internal liaison among Cathedral’s customer service, sales and programming departments.

Most recently, Theriot served as Chief Product Officer for AdeptMedia Corp., where he was responsible for developing technologically innovative marketing solutions to enhance personalized business communications. Prior to that he served as Director of Innovative Information for Pel Hughes Printing, responsible for opening new markets in the area of full color VDP and web enabled personalized business communication solutions.

“With more than 20 years of experience, Clark brings valuable expertise to Cathedral’s growing services in the area of variable data printing, direct marketing and personalized content management,” stated Marianne Gaige, President and CEO of Cathedral Corporation.

Theriot holds a bachelors degree in Church Management/Leadership from Texas Baptist College in Longview, TX. He also has acquired a variety of specialized technical and project management skills related to Xerox Production Systems, XMPie, Xerox FreeFlow Services, iWay Prime and AccuZIP.

Theriot has been a featured speaker at several industry conferences, including OnDemand 2005 and PODi Applications Forum.

CATHEDRAL SELECTS TETI AS VP OF PROGRAMMING SERVICES; BRINGS 25 YEARS OF SYSTEMS EXPERIENCE

Tuesday, March 24, 2009 - Rome, NY

Cathedral Corporation, a national provider of transactional documents, customer care communications and personalized direct mail and e-marketing programs, has announced that Stephen G. Teti was recently hired as the company’s Vice President for Programming Services.

In his new position, Teti will be responsible for all client programming and applications development efforts.

Prior to joining Cathedral Corporation, Teti spent 11 years as vice president and Central New York development site manager for the Bank of New York Mellon, supporting nearly 200 information technology professionals at two upstate New York locations.

He was previously responsible for systems, operations and processing, corporate training and call center operations for the Savings Bank of Utica and also spent several years with General Electric in various IT capacities.

With nearly 25 years of industry experience, Teti possesses highly specialized IT experience in the banking and manufacturing industries, with a focus on facilitation and delivery of quality computer customer services.

“Cathedral is a recognized leader in data management,” said Marianne W. Gaige, President and CEO of Cathedral Corporation. “Stephen is helping to take our business to the next level by creating teams who bridge the gap between business and technology to analyze our customers’ needs, design a solution and carry it through to implementation. As our teams incorporate greater technological expertise with excellence in customer service, Cathedral will increase its ability to provide our customers with solutions that expand their capabilities.”

With nearly 25 years of industry experience, Teti possesses highly specialized IT experience in the banking and manufacturing industries, with a focus on facilitation and delivery of quality computer customer services.

Teti earned a bachelor’s degree in management information systems/information technology from Utica College and is a graduate of the American Bankers Association’s Executive Business of Banking School. He serves on the St. Elizabeth’s Medical Center Foundation board of directors and is a member of LeMoyne College’s Technical Advisory Board. Teti is also a past president of the Utica Rotary board of directors and active community volunteer.

CATHEDRAL ADDS UNIQUE PERSPECTIVE TO XPLOR CONFERENCE PANEL DISCUSSION ON DOCUMENT RE-ENGINEERING

Wednesday, June 25, 2008 - Rome, NY

Cathedral Corporation, a national provider of transactional documents, customer care communications and personalized direct mail and e-marketing programs, was part of a distinguished guest panel discussing document and statement re-engineering at the 2008 XPLOR Document University Global Conference held recently in Boston. The panel also included one of its valued customers, UMassFIVE College Federal Credit Union.

The conference was attended by about 50 IT and operations professionals representing service organizations that provide transactional documents and direct mail services.

Citing real-world case studies and applications, the panel discussion focused on the benefits delivered to growing companies by partners like Cathedral Corporation. Document and statement re-engineering and transpromotional marketing enables companies to leverage their customer data to communicate more effectively with their customers, better understand and serve their needs, and grow the relationship. Transpromo blends promotional marketing messages with transactional statements to influence customer behavior and increase sales.

Cathedral Corporation’s Executive Vice President of Operations Aart Knyff added an interesting dimension to the discussion when he spoke about the ways in which a service bureau can deliver consistent quality and added value to customers by adopting and effectively managing transpromo communications.

Jon Reske, Vice President of Marketing for UMassFIVE College Federal Credit Union, presented information and perspective on the customer experience, how to leverage transpromo in marketing efforts, and the importance of developing a solid working relationship between the customer and the service provider.

“Service bureaus are in a unique position since they are frequently called on to print and process files provided by their customers with no opportunity to change them upstream,” Knyff explained. “Document re-engineering plays a vital role in the ability to successfully process customer files and, along with transpromo applications, provides improved efficiency, economy and added value to customers. This discussion was extremely valuable for those who work for, or outsource to service bureaus, or are thinking about outsourcing these services.”

CATHEDRAL FEATURED PRESENTER AT THOUGHT LEADERSHIP WORKSHOP ON TRANSPROMO COMMUNICATIONS

Saturday, May 03, 2008 - Rome, NY

Cathedral Corporation, a national provider of transactional documents, customer care communications and personalized direct mail and e-marketing programs, was a featured presenter at a thought leadership workshop on transpromo communications hosted by Xerox Corporation.

The workshop featured presentations by several industry experts and was designed to help customers better understand the trends, tools, and technology needed to make the most of the growing transpromo market. Transpromo is a method of blending promotional marketing messages with transactional statements such as invoices, confirmations, benefits explanations, and other notifications in order to influence customer behavior and ultimately drive business volume.

Cathedral’s Senior National Accounts Manager Steve Miller and Executive Vice President of Operations Aart Knyff delivered a presentation to more than 100 workshop attendees that focused on developing and delivering a transpromo campaign from an operational and marketing perspective. The presentation highlighted a number of Cathedral’s successful transpromo campaigns and offered proven industry guidelines designed to help promote the concept of transpromo to customers.

“This powerful two-day workshop demonstrated how new transpromo strategies and technologies are effectively transforming traditional transactional documents into effective marketing communications,” Miller said. “By providing customer case studies and testimonials, attendees could begin to see how corporations, print providers and advertising agencies are increasingly incorporating these types of programs into their marketing mix and with great success.”

Cathedral Corporation’s long and distinguished history of providing transactional documents, direct mail and data management services has made them a pioneer in the transpromo industry, which led to an invitation to serve as a featured presenter at the workshop.

“The expertise from Cathedral Corporation brought great value to workshop attendees,” said Barb Anselm, vice president of Customer Engagement, Production Systems Group, Xerox Corporation. “Having a leader in transpromo communications enabled customers to get up-close insight into this growing segment.”

CATHEDRAL RECEIVES BUSINESS PARTNERSHIP EXCELLENCE AWARD FROM MASSACHUSETTS CREDIT UNION

Monday, April 21, 2008 - Rome, NY

Cathedral Corporation, a national provider of transactional documents, customer care communications and personalized direct mail and e-marketing programs, recently received a Business Partnership Excellence award from Digital Federal Credit Union (DCU) for outstanding service in 2007.

“We’re pleased to have demonstrated our technology and service capabilities to DCU to the extent that we are being recognized with an award for excellence,” said Marianne Gaige, COO of Cathedral Corporation. “We have enjoyed a tremendously rewarding partnership with DCU over the years. This award reflects DCU's dedication to service excellence and Cathedral's commitment to fully support their membership’s need for convenient access to electronic account information.”

According to DCU, Cathedral Corporation was recognized for its technological expertise and data management support in providing the credit union’s membership with EssentialsTM interactive e-statements, a business solution it has been offering to them since 2003. This personalized online application and advanced technology platform provides members with immediate access to their personal account information and allows them to check account balances, conduct research, reconcile accounts, print account information and view check images.

DCU also acknowledged Cathedral’s vital assistance in guiding the credit union through its recent conversion to a new core data system.

“These business partnership excellence awards are our way of recognizing businesses like Cathedral Corporation that provide service to DCU in a fashion that supports our mission and vision and helps us make a difference in the lives of our members,” explained Craig Roy, DCU’s Vice President of Support Services. “It’s not only a way of expressing appreciation for their commitment to our organization’s success but also a means of encouraging other business partners we work with to follow the example of our award winners.”