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4/30/2012

Cathedral Corporation Expands Nonprofit Offerings with Addition of Director of Cultural and Foundation Solutions



R
OME, N.Y. — Cathedral Corporation has expanded and optimized its offerings to nonprofit organizations by naming industry expert Diane LaVigna to the newly created position of national director of cultural and foundation solutions.

Cathedral, a national provider of personalized direct mail and e-marketing programs, recognized the growing need to provide specialized and strategic services to assist nonprofits in achieving and exceeding their development and membership goals.

LaVigna will draw from her years of experience in the nonprofit sector to apply variable data print and payment technologies to deliver highly customized, personalized and automated solutions. As a result, customers will enjoy dramatic improvements in the attraction, engagement, retention and growth of members and donors.

“Diane brings with her a first-hand understanding of the challenges facing nonprofits today,” said Marianne Gaige, president and chief executive officer of Cathedral Corporation. “Her expertise will guide our customers in successfully overcoming the ever-increasing competition for donor dollars and dwindling memberships with campaigns using targeted solutions, designed to save precious time and money.”

LaVigna, a Certified Fund Raising Executive, has more than 20 years of knowledge in nonprofit management, fund raising, marketing and communications. Her experience includes seven years as executive director of the New York Credit Union Foundation and eight years in development for the Albany Institute of History & Art. LaVigna earned a bachelor’s degree from Syracuse University and resides in Cohoes, N.Y.

Cathedral transforms customer information into stronger relationships that drive business growth through personalized print and digital media services. The company serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

For additional information on how Cathedral can meet your needs, please contact Marianne Gaige at 315-334-1307 or visit Cathedral online at www.cathedralcorporation.com.

About Cathedral Corporation

Cathedral Corporation offers the Essentials® line of printed and electronic financial communication programs, personalized direct mail, and e-marketing services. This includes the analysis and application of customer data to create transpromotional checks, statements and invoices, highly targeted direct mail and a wide range of customer care communications. Recognized in the industry for on-time and error-free performance, Cathedral Corporation serves a broad range of industries in the U.S. including financial services, health care, utilities, higher education and religious organizations. The company employs 175 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, N.Y., with additional facilities in Lincoln, R.I. and Huntsville, Ala.
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